Associate Director, Priority Banking

**Requisition Number:** 49519 **Job Location:** Dubai, ARE **Global Grade:** Band 7 **Work Type:** Office Working **Employment Type:** Permanent **Posting Start Date:** 20/04/2026 **Posting End Date:** 20/04/2026 **:** **Job Summary** **Strategy** * Strategies for Revenue generation and business development * Business objectives and goals * Drive the Digital Agenda **Business** Acquisition & Sales Management * Generate new business to achieve defined targets in terms of no. of customers, volumes and revenue. * Achieve the Targets set in terms of product mix, active/ passive ratio, liability targets, no. of transactions. * Induction of all (NTB) new customers brought in by the Branches & Direct Sales team. * Achieve “best in class” productivity in order to maximize the efficacy of the sales process. * Achieve the budgeted cross sell targets, consistency and penetration. * Aggressive Sales call plans to acquire large prospective customers through referrals. * Ensure coverage of customer base in accordance with the approved contact plans. * Update & maintain all Sales MIS (Calls, Prospects, Attritions, Business done, etc.) * Maintain and update customer information on C Manager. Accurate and timely generation of reports. * Activation of dormant accounts. * Constantly updated product and process knowledge by successfully attending Tests/ Quizzes/ Certifications. **Key Responsibilities** Customer Relationship Building * Build and deepen relationships with existing Priority Customers to achieve increase in share of wallet and revenues. * Effectively meeting customer expectations and handling/ reduction of customer complaints. * Provide professional customer service to achieve a high percentage of customer satisfaction and retention. * Manage the portfolio to de-risk against attrition and achieve stability of book. * Have complete knowledge of the customer base in terms of the profile, demographics & psychographics and assets in the Bank and in other places. * Serve as the one-point contact to the High Net Worth customers of the Bank **Processes** * Ensure compliance of laid down process and procedures. * Facilitate and Implement work process improvements. * To ensure compliance with Global Process Standards on Customer Data Confidentiality. **People & Talent** * Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners. * Ensure the provision of ongoing training and development of people, and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks. * Employ, engage and retain high quality people, with succession planning for critical roles. * Responsibility to review team structure/capacity plans. * Set and monitor s and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives. **Risk Management** * Ensure KYC/AML updates, proper zero error documentation. * Updating the C – Manager, adhering to the Contact Management Plan. * Ensure full awareness of all policies and procedures issued in relation to money laundering prevention and KYC. * Ensure compliance with the above policies on an ongoing basis and reported any suspicious transaction immediately to the supervising officer. * Ensure full awareness of all policies relating to operational risk, sales processes, anti-misselling, etc and comply with the same. * Read, understand and comply with all provisions of the Group Code of Conduct. **Governance** * To be able to detect any suspicious transactions, Money laundering, forgeries etc * Highest compliance with reference to Anti Bribery, Anti Money Laundering & Combating Financial Crime Risk procedures. * Ensure all GPS standards are followed and adhered. **Regulatory & Business Conduct** * Display exemplary conduct and live by the Group’s Values and Code of Conduct. * Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. * Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters. * Good knowledge groups policies, standards, local regulations and legislations of the prevention of money laundering and adherence to group code of conduct. * Obtain Security & Commodity Authority (SCA) license and timely completion of Continuous Program Development (CPD) requirement post SCA licensing. This is a mandatory requirement for the role. **Key stakeholders** Internal * Product Manager – Priority Banking - for Launch and implementation of product campaigns * C