Branded Channel Activation Manager - eCommerce

Wouldn’t you love to play a key role in driving eCommerce execution in the Middle East & Africa (MEA) for one of the most beloved brands in the world. We have a 12-month fixed term contract with a proposed start date of the 1st of July, so bring your commercial skills, in-depth B2B eCommerce expertise and strong partner management to demonstrate to us your ability to impact online sales in-market, and how you integrate digital and physical store experiences in close partnership with our LEGO Certified Stores! For all that hard work and outstanding expertise, we offer a hybrid way of working that allows flexibility between office and home, a competitive salary and benefits package with a consistent bonus potential. \*\*\*\*No relocation assistance is offered for this position\*\*\*\* **Core Responsibilities** ========================= * Develop and implement a LEGO Branded Channel eCommerce strategy focusing on enhancing online sales and integration of digital initiatives with physical experiences in-store. * Build and maintain strong key retail partner relationships within Branded Channel and with internal partners. * Collaborate with key account management to develop accurate sales forecasts for online consumer sales aligning to overall sales plan. * Analyze and interpret online consumer sales data as well as eCommerce metrics to drive recommendations to improve campaign performance. * Elevate the brand presence online through effective digital marketing initiatives targeting both kids and adults, using monthly drive period campaigns and key local occasions. * Define and document processes in collaboration with retail partners, establish clear roles, expectations, and communication methods to drive effective performance. * Stay up to date with digital market trends, consumer online behaviors, and competitor activities to optimize activities and initiatives. **Play your part in our team succeeding!** ========================================== Sitting in our Dubai office and being part of a company that has just been ranked No1 most reputable brand in the world for 4 years running this role will join a wider commercial Business Unit team consisting of different functions (Sales, Marketing & Operations). The role will be key to how we strategize and grow sales in emerging markets that enhances the LEGO® brand building long lasting relationships with customers and shoppers across the region that engage audiences and inspire children. **Do you have what it takes?** ============================== * In-depth and proven commercial execution experience with an analytical skill set working in an eCommerce or Digital role for an international FMCG, Entertainment or Toy company. * A results oriented, organized operator with effective communication and people skills that build relationships with professionals of all organizational levels both internally and externally across geographies and cultures. * Ability to analyze data and sales statistics translating results into a concise storyline with a clear path to return of investment (ROI). * Entrepreneurial approach and comfortable with ambiguity in a fast-paced and changing region. * Proficiency in Microsoft tools; Excel, PowerPoint, Word, and Power BI. * Fluent in English both written and spoken is important for this role (business proficiency in Arabic is also welcome). * Our hybrid working model is 3 days in the office, 2 days from home (per week). **Join the global LEGO® family!** ================================= Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” Build your career brick by brick at The LEGO Group. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance wh