E-commerce Lead Specialist

**Seniority:** Lead / Senior Specialist (Execution-Focused) **Reports to:** General Manager **Role Objective** The E-commerce Lead Specialist is a high-impact, technical execution role responsible for the end-to-end performance of Spec Brite Group’s digital sales channels. You will be the primary "architect" of our online presence, responsible for converting high-end wellness technology into digital sales through expert listing optimization, data-driven marketing, and seamless operational management. **Core Responsibilities:** * **Marketplace Mastery (Amazon, Noon, & Local Channels)** * **Listing Architecture:** Build and maintain high-converting product detail pages (PDPs) for premium devices. This includes technical SEO copywriting, A+ Content (EBC) management, and professional image/video integration. * **Algorithm Optimization:** Master the "Buy Box" logic on Amazon and Noon; monitor competitor pricing, share of voice, and search rankings daily. * **Account Health:** Ensure 100% compliance with marketplace policies, manage seller ratings, and proactively resolve any listing suppressions or account flags. * **D2C Website & UX Optimization** * **Storefront Management:** Lead the day-to-day operations of the official brand webstore (Shopify/Magento). * **Conversion Rate Optimization (CRO):** Implement A/B testing on landing pages to improve the "add-to-cart" journey for high-ticket items. * **Technical SEO:** Execute on-page and technical SEO strategies to ensure Spec Brite remains the top authority for relevant searches. * **Performance Marketing Lead** * **Paid Media Execution:** Design and manage PPC campaigns (Amazon Advertising, Google Shopping, and Meta Ads) specifically focused on ROAS (Return on Ad Spend). * **Funnel Building:** Create tailored landing pages and email automation flows for different customer segments (e.g., anti-aging, lymphatic drainage, skin texture). * **Data Analytics:** Move beyond basic reporting; provide deep-dive insights using GA4 and marketplace analytics to pivot strategies weekly based on performance. * **Inventory & Technical Operations** * **Stock Orchestration:** Forecast demand for international shipments to prevent stock-outs of high-demand devices. * **Fulfillment Oversight:** Coordinate with the logistics team to ensure FBA (Fulfillment by Amazon) and Noon-now shipments are processed accurately and on time. * **Tech Stack Management:** Manage integrations between the website, CRM, and inventory management systems. * **Premium Customer Journey** * **Value-Added Content:** Work with the product team to ensure clinical trial data and "How-To" guides are accessible to customers post-purchase. * **Review Management:** Implement automated and manual strategies to generate high-quality, verified customer reviews and video testimonials. **Specialist Requirements:** * **Proven Track Record:** 4+ years of hands-on experience in E-commerce, specifically in the UAE/GCC market. * **Platform Expert:** Advanced certification in Amazon Advertising or Google Ads is highly preferred. * **Premium Brand Experience:** Previous experience selling high-ticket items (Beauty Tech, Electronics, or Medical Devices) where "education-based selling" is required. * **Analytical Mindset:** Expert proficiency in performance tracking. * **Agility:** A "lead specialist" mindset—someone who can build the strategy at 9 AM and fix a website bug or upload a CSV at 10 AM. **KPIs for Success** * Monthly Gross Merchandise Value (GMV) growth across all platforms. * Targeted ROAS on paid media spend. * Conversion Rate (CR) benchmarks per product category. * Marketplace Account Health Score (Maintained at "Healthy/Excellent"). Job Type: Full-time Work Location: In person