Admissions, Growth & Marketing Manager

Job Purpose Lead our student acquisition function by managing admissions conversion teams, driving marketing and lead generation, expanding regional and international recruitment channels, and achieving enrollment targets in a highly cost-effective manner. This role is responsible for building pipeline, converting inquiries into enrollments, optimizing spend, and ensuring profitable growth. Key Responsibilities 1. Admissions Leadership & Conversion Management \* Lead and manage the admissions / counseling team responsible for converting inquiries into enrollments \* Set daily, weekly, and monthly targets for counselors / admissions executives \* Monitor inquiry response times, follow-up discipline, conversion ratios, and productivity \* Train team on objection handling, consultative selling, and closing techniques \* Ensure every inquiry is tracked and nurtured through CRM Direct Student Conversions \* Personally handle high-value, complex, escalated, VIP, or strategic prospective students whenever required \* Conduct consultations with students and parents for premium conversion opportunities \* Support team in closing difficult cases 1. Marketing & Lead Generation \* Own monthly qualified lead generation targets \* Plan and execute cost-effective digital marketing campaigns with internal/external vendors \* Create creative campaigns for each intake cycle across Meta, Google, LinkedIn, YouTube, email, WhatsApp, and events \* Generate leads through referrals, webinars, partnerships, roadshows, influencer collaborations, and community outreach \* Coordinate content such as testimonials, student success stories, reels, case studies, and brand campaigns Cost Efficiency Responsibility \* Ensure all campaigns are optimized for best ROI \* Reduce wasteful spend and improve lead quality \* Track CPL (cost per lead), CAC (customer acquisition cost), and conversion efficiency \* Negotiate best rates with vendors, agencies, and partners 1. International & Regional Student Recruitment Develop student pipelines from from respected countries. Responsibilities: \* Build country-wise acquisition plans \* Develop education consultant / agent / referral networks \* Customize campaigns and messaging for each market \* Identify high-potential communities and channels 1. Partnerships & Business Development \* Build relationships with corporates, schools, colleges, universities, and training partners \* Develop B2B student sourcing channels \* Represent DIIB at expos, fairs, seminars, webinars, and networking events 1. Reporting, Forecasting & Performance Management \* Maintain accurate CRM pipeline reports \* Submit daily inquiry and conversion dashboards \* Submit weekly campaign ROI reports \* Forecast monthly enrollments and revenue \* Present improvement plans where targets are missed KPIs (Measured Monthly) Admissions \* Number of enrollments \* Team conversion rate % \* Inquiry response SLA \* Revenue generated Marketing \* Qualified leads generated \* Cost per lead \* Cost per enrollment \* Campaign ROI Leadership \* Team productivity \* Follow-up compliance \* Training effectiveness Cost Efficiency \* Budget adherence \* Vendor savings \* Profitable growth ratio Ideal Candidate Profile \* 4+ years in admissions, student recruitment, growth, or education sales leadership \* Proven experience managing conversion teams \* Strong marketing and lead generation understanding \* Strong closer who can personally convert premium leads \* Commercial mindset with cost-conscious execution \* Excellent communication skills \* UAE / GCC experience preferred Compensation Structure Variable Incentives: Enrollment Incentives \* 1–5 enrollments = AED 500 each \* 6–10 enrollments = AED 750 each \* 11+ enrollments = AED 1,000 each Team Achievement Bonus If monthly admissions target + CPL target achieved: AED 2,000 bonus Pay: AED9,000.00 - AED10,000.00 per month Work Location: In person