Business Development Manager - Africa

**Location:** United Arab Emirates **Department:** Business development **Details:** ASBIS is looking for a Business Development Manager to drive growth, distribution, and channel development for a leading global consumer electronics brand across Africa. The role will be responsible for managing sell-in, sell-out, stock control, partner performance, and business expansion across retail, e-commerce, distribution, and reseller channels. The successful candidate will play a key role in strengthening market presence, launching new products, and driving profitable growth through strong commercial execution and market knowledge. Requirements * Minimum 3 years of experience in a similar Business Development or Channel Sales role * Mandatory experience within consumer electronics, retail, or distribution environments * Strong understanding of retail, e-commerce, and distribution landscape within Africa * Experience working with leading retail chains, online players, and distributors * Strong commercial negotiation and relationship management skills * Experience in sales planning, forecasting, and inventory management * Good analytical skills with strong market awareness and business acumen * Ability to work independently, manage priorities, and drive results in a fast-paced environment * Professional Arabic/French is a big plus Functions * Develop and implement business development and distribution strategies across Africa * Identify and develop new sales channels including distributors, retail chains, e-commerce, marketplaces, and resellers * Drive sell-in and sell-out activities with assigned partners * Lead new product introduction (NPI) activities in the region * Build and execute country-level sales development plans * Manage commercial agreements, pricing, promotions, assortment expansion, and listing plans * Monitor stock levels, forecasting, replenishment, and inventory performance together with central teams * Conduct market analysis including competitor activity, pricing, customer segments, and channel dynamics * Ensure strong product visibility and merchandising across offline and online channels * Coordinate closely with sales, marketing, logistics, finance, and product teams to support business growth * Prepare accurate sales forecasts, PSI/CPFR reporting, and performance reports * Ensure timely collection of partner payments and overall account management responsibility We offer * Opportunity to work for a financially strong, fast-growing multinational company * Constant interaction with global teams of professionals * International career opportunities * Access to continuous professional development: training, certification programs, events, and team buildings * Attractive remuneration package * Life events’ gifts, corporate presents, and awards, years of service bonuses * Special prices for the Company products The consent for processing of personal data is given for the compliance with the requirements of General Data Protection Regulation (GDPR) No. 2016/679 of April 27th, 2016 of the European Parliament, the Council of the European Union and the European Commission and other applicable legislation in the field of personal data protection, and for my business communication with the Site.