Digital Marketing Executive

**Digital Marketing & Ads Management Executive** This role is ideal for a performance-focused professional who has hands-on experience managing paid advertising campaigns in the UAE market and understands how to drive online sales **Key Responsibilities** Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping) Manage Meta Ads campaigns across Instagram and Facebook Monitor and optimize ad budgets to improve ROAS, lead generation, and online sales Collaborate with management on campaign strategies and seasonal promotions (EID, SUMMER CAMAPIGN, NEW YEAR etc.) Analyze campaign performance and prepare actionable performance reports Coordinate with creative/content teams for ad creatives and copy Manage campaign timelines and multiple advertising accounts independently Handle client communications professionally when required **Required Skills & Experience** 4 – 6 years of hands-on experience in Google Ads and Meta Ads campaign management Strong understanding of the UAE/Dubai market and audience behaviour Proven ability to manage and optimize paid campaigns for performance Experience managing multiple campaigns simultaneously Strong analytical, reporting, and communication skills Ability to work independently and meet deadlines Tracking, Analytics & Optimization * Ensure correct tracking via: * Meta Pixel & CAPI * Google Ads conversion tracking * Google Analytics & Google Tag Manager * Monitor and improve: * ROAS, CPA, CTR, AOV, conversion rate * Identify funnel issues and collaborate with the team **Preferred (Added Advantage)** * Certification in **Meta Blueprint** or **Google Ads**. * Experience managing multiple brands or clients at once. * Familiarity with UAE market and local audience behaviour. * Experience in hospitality industry * Experience managing e-commerce and online order-based businesses Pay: AED6,000.00 - AED8,000.00 per month Work Location: In person