E-Commerce Growth Specialist

FITAMINAT.COM is one of the UAE's leading online destinations for vitamins, supplements, wellness, beauty, and mother & baby products. We are passionate about helping customers live healthier lives through quality products, expert advice, and exceptional customer service. We are looking for an ambitious and data-driven eCommerce Growth Specialist to accelerate online sales, improve customer retention, and optimize our digital marketing performance. **Your Mission & Job Description:** Drive sustainable growth for FITAMINAT.COM by increasing: ✔ Website sales ✔ Conversion rates ✔ Average Order Value (AOV) ✔ Customer Lifetime Value (CLV) ✔ Repeat purchase rates ✔ Return on Advertising Spend (ROAS) **Your Responsibilities:** **eCommerce Growth** * Optimize Shopify store performance and conversion rates * Improve product pages, landing pages, and checkout experience * Conduct A/B testing and implement growth experiments * Analyze customer journey and identify conversion bottlenecks * Digital Marketing **Manage and optimize advertising campaigns across:** * Google Ads * Meta Ads (Facebook & Instagram) * TikTok Ads * YouTube Ads * Monitor campaign performance and maximize ROAS * Manage retargeting and remarketing campaigns **Customer Retention & Loyalty** * Build and optimize email, SMS, and WhatsApp marketing funnels * Develop customer retention programs * Implement and manage loyalty and rewards programs * Increase repeat purchase rates and customer engagement **Analytics & Reporting** * Track KPIs and prepare weekly/monthly performance reports * Analyze: * Traffic * Conversion Rate * CAC * ROAS * AOV * Repeat Purchase Rate * Customer Lifetime Value **Use insights to recommend and execute growth initiatives** **Required Skills & Experience:** * 3+ years experience in eCommerce growth, performance marketing, or digital marketing * Hands-on Shopify experience * Strong understanding of: * > Conversion Rate Optimization (CRO) * > Customer Acquisition * > Customer Retention * > Performance Marketing * Experience managing advertising budgets and campaigns * Strong analytical and problem-solving skills * Excellent written and verbal English Job Type: Full-time Pay: From AED5,000.00 per month Experience: * Shopify: 3 years (Required) * Google Tag Manager: 3 years (Required) * digital marketing and online sales: 3 years (Required) * Klaviyo: 2 years (Preferred) Language: * English fluently (Required) Work Location: In person