Lead Generation Specialist (Meta Ads)

As a Lead Generation Specialist, you will be responsible for planning, managing, and optimizing Meta (Facebook & Instagram) advertising campaigns focused on generating high-quality leads and driving business growth. You will work closely with the marketing and sales teams to create performance-driven campaigns that maximize conversions and ROI. **Key Responsibilities:** * Plan, launch, and manage lead generation campaigns on Facebook and Instagram * Create and optimize ad audiences, targeting, retargeting, and lookalike campaigns * Monitor campaign performance and improve results based on KPIs such as CPL, CTR, and conversion rate * Coordinate with designers and content teams for ad creatives and copy * Conduct A/B testing for creatives, headlines, audiences, and landing pages * Track and analyze campaign data using Meta Ads Manager and reporting tools * Generate quality leads while maintaining cost efficiency * Stay updated with Meta advertising trends, policy updates, and industry best practices **Requirements:** * Experience running Meta Ads campaigns for lead generation * Strong understanding of audience targeting and campaign optimization * Knowledge of Meta Ads Manager, Pixel, and conversion tracking * Analytical mindset with the ability to interpret campaign data * Good communication and coordination skills * Experience in finance, loans, crypto, or digital marketing industries is a plus Pay: AED4,000.00 - AED5,000.00 per hour Work Location: In person