Manager, Texas Chicken Marketing EMEA

**Texas Chicken** **Employee Job Description** **Job Title:** Manager, Texas Chicken Marketing - EMEA **Reports To:** VP, International Marketing **Department:** International Business **Location:** EMEA Region **Job Summary:** To design, coordinate and direct Texas Chicken Marketing initiatives for the development and growth of Texas Chicken internationally, specifically, Africa, Europe, and the Middle East. Serve as a catalyst for growth with responsibility for developing and implementing marketing programs that will accelerate business growth, enable new sales, and grow market positioning through increased focus on consumer marketing leadership, while continuously exploring innovative and compelling market positioning that will competitively differentiate and increase new sales and customer retention. In addition to regional marketing initiatives, the Manager is responsible for overseeing communications across international markets between the two brands (Church’s and Texas Chicken) by working closely with agencies and VP of Marketing on strategies for social channels, PR, and sales promotions. **Key Duties/Responsibilities:** * EMEA Regional Marketing * Work with RFD's, RFM's and Regional Marketing managers to analyze and forecast local sales information. Information to include transactions, product mix, LTO's, comparable/total sales and new store performance. Analysis extends to the annual global sales planning process. * Design menu boards, including managing third party designers, competitive assessment, menu mix assessment, food photography, and profit maximization. * Create marketing plans for entry into new countries to include competitive assessment, brand positioning, grand opening, consumer research and first year marketing plan. * Develop annual marketing calendars for each country in conjunction with Franchisees and Regional marketing managers (LTO's, local store marketing, media planning, promotions, merchandising/POP, and public relations). * Maintain relationship with Domestic marketing team to ensure brand consistency and leveraging of domestic programs where applicable. * Maximize value of website(s) and social media to generate sales. * Ensure all marketing communication vehicles create a consistent global brand image for Texas Chicken. * Responsible for providing marketing direction and support to brand RFD's and RFM's and international franchisees in the areas of strategic marketing planning, brand building and brand awareness and value proposition. * Assist with training and providing direction to all Regional Marketing Managers in conjunction with the RFD's. * International Brand Communications * Partner with International digital and creative agencies to ensure a unified and scalable content approach across social channels * Develop high-impact content that is engaging and aligned with brand identity * Collaborate with PR agency to ensure alignment on brand reputation and earned media efforts. * Responsible for proactive community management efforts to ensure brand messaging is reinforced across all platforms. * Coordinate with regional Marketing leaders to execute communication strategies. * Utilize analytics tools to measure success and pinpoint opportunities for optimization across various platforms. **Position Requirements (Education, Qualifications, Experience):** * Bachelor’s degree in marketing, Business Administration, or related experience * Ability to work on simultaneous initiatives. * 7-10 years of experience in Marketing, Branding, Customer Service management, QSR store management or related role * Experience in Restaurant or Retail Operations in Africa, Europe and The Middle East required. * 3 + years of prior management experience with cross-functional teams * You have previously managed multiple projects at a time, demonstrating an ability to prioritize responsibilities to meet deadlines quickly and effectively. * You enjoy working in a fast-paced environment where responsibilities and projects will change at a moment’s notice; you are a problem solver. * You must have a focused and constructive approach to new ideas and campaigns. * Ability to travel 50% Internationally. **Competencies:** * Problem solving—the individual identifies and resolves problems in a timely manner and gathers and analyzes information skillfully. * Interpersonal Skills—the individual maintains confidentiality, remains open to others’ ideas and exhibits willingness to try new things. * Oral communication—the individual speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills, and conducts meetings. * Written Communication—the individual edits work for spelling and grammar, presents numerical data effectively and can read and interpret written information. * Planning/organizing—the individual prioritizes and plans work activities, uses time efficiently and develops realistic action plans. * Quality con