Marketing Executive – Real Estate

About the Role We are looking for a results-driven Marketing Executive to join our growing Dubai real estate team. The ideal candidate will have hands-on experience in digital marketing, lead generation, campaign management, SEO, and marketing automation. This role is heavily focused on generating quality leads, improving conversion rates, supporting sales growth, and driving marketing performance across multiple channels. Key Responsibilities Lead Generation & Performance Marketing * Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for real estate lead generation. * Support Google Ads campaigns including Search, Display, YouTube, and Remarketing. * Monitor campaign performance and continuously improve Cost Per Lead (CPL), lead quality, and conversion rates. * Build and manage lead generation funnels and landing pages. SEO & Website Management * Support on-page and off-page SEO activities. * Coordinate website updates, landing page creation, and content optimization. * Conduct keyword research and competitor analysis. * Monitor website traffic, rankings, and performance metrics. Email Marketing & Automation * Create and manage email marketing campaigns and newsletters. * Build automated lead nurturing workflows. * Segment audiences and improve email engagement metrics. * Coordinate CRM integrations and marketing automation processes. Reporting & Analytics * Track daily lead flow and campaign performance. * Prepare weekly and monthly marketing reports. * Analyze marketing data and provide actionable insights. * Monitor KPIs including CPL, CTR, Conversion Rate, Lead Quality, and ROI. Brand & Marketing Support * Coordinate with designers, videographers, and content creators. * Support marketing activities for property launches, exhibitions, roadshows, and events. * Assist in creating marketing materials including brochures, presentations, social media content, and sales collateral. Market Research * Conduct competitor analysis and market research. * Monitor Dubai real estate trends, pricing, and market movements. * Identify new opportunities for lead generation and customer acquisition. Requirements * Minimum 2 years of marketing experience. * Minimum 1 year of Dubai real estate marketing experience preferred. * Strong hands-on experience with Meta Ads and Google Ads. * Good understanding of SEO principles and website optimization. * Experience with email marketing platforms and CRM systems. * Knowledge of Google Analytics, Google Tag Manager, and marketing reporting tools. * Familiarity with landing pages, lead funnels, and conversion optimization. * Excellent communication and organizational skills. * Ability to manage multiple projects and deadlines in a fast-paced environment. What We Offer * Competitive salary based on experience. * Performance-based growth opportunities. * Exposure to premium Dubai real estate projects. * Dynamic and collaborative work environment. * Career advancement opportunities within a growing organization. Pay: From AED4,000.00 per hour Work Location: In person