Marketing Manager

Marketing Manager – Fashion & E-Commerce **Job Title:** Marketing Manager **Company:** OVO Luxury Signature **Location:** Dubai Investment Park (DIP), Dubai, UAE **Employment Type:** Full-Time Job Summary OVO Luxury Signature is seeking a results-driven Marketing Manager to lead and execute all marketing initiatives across fashion retail, e-commerce, and digital platforms. The ideal candidate must have proven experience in the fashion, luxury, retail, or e-commerce industry and possess strong leadership skills to manage a marketing team, drive brand growth, increase online sales, and ensure all marketing projects are delivered on time and within budget. Key ResponsibilitiesMarketing Strategy & Brand Management * Develop and execute comprehensive marketing strategies aligned with business objectives. * Strengthen brand awareness, positioning, and customer engagement across all channels. * Plan and manage seasonal campaigns, product launches, fashion collections, and promotional activities. * Monitor market trends, competitors, and consumer behavior to identify growth opportunities. Team Leadership & Performance Management * Lead, mentor, and manage the marketing team to achieve departmental goals. * Set KPIs, targets, and performance objectives for team members. * Ensure all marketing activities and projects are completed on schedule. * Conduct regular performance reviews and provide coaching for team development. * Foster a high-performance and results-oriented culture. Digital Marketing & E-Commerce * Manage website, e-commerce platforms, and online marketing campaigns. * Oversee SEO, SEM, email marketing, social media, influencer marketing, and paid advertising. * Drive online sales, website traffic, and customer acquisition strategies. * Monitor and optimize conversion rates and return on advertising spend (ROAS). * Collaborate with graphic designers, content creators, and external agencies. Campaign & Content Management * Plan and execute marketing calendars and promotional campaigns. * Ensure consistent brand messaging across all platforms. * Approve creative content, photoshoots, videos, and marketing materials. * Coordinate with production and merchandising teams for product launches. SOP Development & Process Improvement * Develop and implement Marketing SOPs, workflows, and operational guidelines. * Standardize campaign planning, content approval, social media management, and reporting processes. * Establish efficient project tracking and communication systems. * Continuously improve marketing processes and team productivity. Budget & Reporting * Manage marketing budgets and ensure cost-effective spending. * Prepare weekly and monthly marketing performance reports. * Track KPIs including sales growth, lead generation, engagement rates, conversion rates, and ROI. * Present marketing insights and recommendations to management. Requirements * Bachelor's Degree in Marketing, Business Administration, Communications, or related field. * Minimum 5 years of marketing experience, including at least 2 years in a managerial role. * Mandatory experience in Fashion, Luxury Retail, Apparel, Beauty, Lifestyle, or E-Commerce industries. * Strong knowledge of digital marketing, social media platforms, paid advertising, and e-commerce operations. * Experience managing marketing teams and external vendors. * Proficiency in marketing analytics and reporting tools. * Strong project management and leadership skills. * Excellent communication, presentation, and organizational abilities. Key KPIs * Sales Growth * Online Revenue Growth * Return on Advertising Spend (ROAS) * Website Traffic & Conversion Rate * Lead Generation Targets * Social Media Engagement Growth * Campaign Delivery Timelines * Customer Acquisition Cost (CAC) * Brand Awareness Metrics * Team Performance & KPI Achievement Preferred Qualifications * Experience in luxury fashion, premium brands, or designer labels. * Knowledge of Shopify, Meta Ads, Google Ads, TikTok Ads, and email marketing platforms. * Experience managing influencer and fashion campaign collaborations. * Immediate joiners will be given preference. **Join OVO Luxury Signature and play a key role in building a leading luxury fashion brand through innovative marketing strategies and exceptional team leadership.** Pay: AED4,000.00 - AED7,000.00 per month Work Location: In person