Marketing Manager

**Department:** Marketing **Location:** Dubai, UAE **Reports To:** Senior Leadership **Role Overview** The Marketing Manager will be responsible for the day-to-day planning and execution of the marketing strategy for **My Shops Electronics Trading L.L.C and MYX Electronics.** You will drive brand awareness, customer footfall, and online conversions across our retail stores and e-commerce platforms. This role requires a hands-on professional who can balance creative campaign development with rigorous analytical tracking to ensure all marketing efforts drive measurable sales growth. **Key Responsibilities** **Campaign Execution & Management** * Translate high-level marketing strategies into actionable plans and multi-channel campaigns (digital, social, in-store, and PR). * Lead the end-to-end execution of the promotional calendar, ensuring seasonal offers and product launches are launched on time. * Oversee the creation of marketing collateral, ensuring all assets align with brand guidelines. **Digital & E-commerce Growth** * Manage e-commerce marketing activities to increase website traffic, improve conversion rates, and lower customer acquisition costs. * Supervise social media presence and community engagement to build a loyal customer base. * Optimize performance marketing efforts (SEM/Paid Social) to maximize ROI. **Market Analysis & Reporting** * Monitor daily campaign performance and provide weekly reports on KPIs, traffic, and sales attribution. * Stay ahead of electronics retail trends and competitor activities within the UAE to suggest tactical pivots. * Use customer data to refine targeting strategies and improve the effectiveness of loyalty programs. **Operational Collaboration** * Work closely with the Procurement and Retail teams to ensure marketing efforts support inventory levels and store targets. * Coordinate with external agencies (creative, media buying, or PR) to ensure high-quality deliverables. * Support internal communications to ensure store staff are fully briefed on active promotions. **Budget Coordination** * Monitor the marketing spend against the approved budget, focusing on cost-efficiency and performance. * Ensure all localized campaigns comply with UAE National Media Council (NMC) regulations. **Qualifications & Skills** * **Education:** Bachelor’s degree in Marketing, Business, or a related field. * **Experience:** **7–10 years** of progressive marketing experience, preferably within the UAE retail or global consumer electronics sector. * **Digital Proficiency:** Strong hands-on experience with Google Analytics, Meta Ads Manager, and e-commerce CMS platforms. * **Market Knowledge:** Deep understanding of the UAE consumer landscape and local shopping festivals (e.g., Dubai Shopping Festival, Black Friday). * **Leadership:** Proven ability to manage a small team and drive projects across different departments. * **Communication:** Excellent verbal and written communication skills; bilingual (English/Arabic OR English/Hindi) is a significant advantage in the Dubai market. **Mindset:** A mix of creative flair and an analytical approach to problem-solving. Ability to guide, mentor and provide constructive feedback and direction to team members. Possess accountability, ownership and critical thinking Pay: From AED9,000.00 per month Application Question(s): * Highlight your key marketing achievements, that is relevant to this role. * Describe your experience with Corporate social media - page management. * What is your current fixed monthly salary in AED. * Earliest joining date ( OR notice duration in days) Experience: * Marketing : 6 years (Required) * Electronics Retail: 2 years (Required) License/Certification: * UAE Driver's License (Preferred) Location: * Dubai (Required) Work Location: In person