Marketing Manager

**Marketing Manager – Job Role** The Marketing Manager is responsible for planning, executing, and optimizing marketing strategies that drive brand awareness, lead generation, partnerships, and business growth across digital and offline channels. Key Responsibilities Team & Strategy * Develop and implement comprehensive marketing strategies aligned with business objectives. * Lead, mentor, and coordinate the marketing team across campaigns and projects. * Set KPIs, track performance, and optimize marketing initiatives for better ROI. * Collaborate with sales, product, and leadership teams to ensure marketing efforts support business growth. Digital Marketing * Plan and manage digital campaigns across social media, search, email, and paid advertising platforms. * Monitor analytics and campaign performance to improve engagement, traffic, and conversions. * Manage marketing automation tools and CRM integrations to streamline campaigns. WhatsApp Marketing * Design and execute WhatsApp marketing campaigns for customer engagement, promotions, and lead nurturing. * Segment audiences and personalize messaging to improve open and response rates. * Ensure compliance with messaging regulations and best practices. Influencer & Creator Partnerships * Identify, onboard, and manage relationships with influencers, creators, and brand ambassadors. * Negotiate collaboration agreements and campaign deliverables. * Track partnership performance and measure impact on brand visibility and sales. Developer & B2B Partnerships * Build and maintain strategic partnerships with developers, agencies, and B2B clients. * Coordinate joint marketing initiatives, co-branded campaigns, and networking opportunities. * Support business development efforts through targeted outreach and relationship management. Roadshows & Workshops * Plan and execute roadshows, workshops, webinars, and offline events to promote the brand and generate leads. * Coordinate logistics, vendor management, promotional materials, and attendee engagement. * Evaluate event performance and gather insights for future improvements. Lead Generation * Develop and manage lead generation campaigns across digital and offline channels. * Create funnels and nurturing strategies to convert prospects into qualified leads. * Analyse lead quality, conversion rates, and campaign effectiveness to optimize results. Content & Brand * Oversee content creation for social media, websites, email campaigns, and marketing materials. * Ensure consistent brand messaging, tone, and visual identity across all channels. * Collaborate with designers, writers, and creators to produce engaging and high-quality content. Qualifications & Skills * Bachelor’s /Master'sdegree in marketing, Business, Communications, or a related field. * 3+ years of experience in marketing management or a similar role. Pay: AED3,000.00 - AED7,000.00 per month Work Location: In person