Job Title: Marketing specialist Department: Commercial Role Summary The Marketing Specialist is the execution leader for all marketing, communications, and brand activities of the platform. The role is responsible for translating commercial strategy into high-impact, data-driven marketing campaigns that drive user acquisition, engagement, retention, and brand trust. Key Responsibilities 1. Brand Identity & Storytelling • Ensure consistent visual identity across app, digital channels, offline activations, and partnerships • Translate company values (safety, quality, sustainability) into real campaigns • Drive true and real storytelling through rider and driver success stories 2. Digital Marketing: oversee execution of: • Social media marketing (TikTok, Instagram, Facebook, LinkedIn) • App Store Optimization (ASO) support 3. Market-Driven Marketing Execution: design marketing initiatives that differentiate the platform beyond price discounts 4. Partnerships, Co-Marketing • Execute co-marketing campaigns with: • Local businesses (cafés, gyms, universities, malls) • Corporates, hotels, airports, institutions • Support sponsorships, events, and community activations 5. Segment-Focused Campaigns • Design localized campaigns tailored to: Cities, campuses, festivals, cultural moments Students, commuters, and frequent riders. Ensure marketing feels local, relevant, and personal, not generic 6. Loyalty & Referral Programs • Oversee execution of: Referral programs, Loyalty tiers and retention campaigns, Personalized communication (birthday offers, milestone rides) KPIs & Performance Metrics • Brand awareness and engagement growth • Referral and loyalty program performance • Social media growth and engagement • Timely execution of campaigns and activations • Campaign ROI and conversion rates Required Qualifications • Minimum 3 years’ experience in marketing and communications • Experience managing campaigns across multiple channels • Strong coordination and organizational skills • Ability to operate in fast-paced, resource-constrained startups Expected Salary: 2,000,000 IQD Appy: Number: 0788006757
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