Mgr-MarketingCommunications II

**Additional Information** **Job Number**26067780 **Job Category**Sales & Marketing **Location**Sheikh Zayed Road, Business Bay, Dubai, United Arab Emirates, United Arab Emirates, 121000 **Schedule**Full Time **Located Remotely?**N **Position Type** Management **JOB SUMMARY** Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders. **CANDIDATE PROFILE** **Education and Experience** * High school diploma or GED; 2 years experience in the sales and marketing or related professional area. OR * 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required. **CORE WORK ACTIVITIES** **Conducting Daily Marketing Activities that Achieve Department Goals** * Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions. * Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy. * Maintains, updates, and manages all web sites. * Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings. * Develops brochure and property collateral materials. * Participates in all property imaging work (e.g., signage). * Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. * Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. * Ensures consistent marketing message is communicated in all advertising and collateral efforts. * Manages marketing budget throughout year. * Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. * Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. * Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. * Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property. **Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue** * Evaluates new marketing opportunities for the property. * Ensures property is represented on all quality internet sites that have the potential of providing business. * Works closely with respective Convention Bureaus and Chambers of Tourism. * Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking. * Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. * Develops strategic marketing plan for property, includes group, leisure and local efforts. * Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. **Building Successful Relationships that Generate Sales & Marketing Opportunities** * Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. * Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property. * Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. * Works with media buyer to plan and execute advertising. * Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites. * Assists property with materials, tracking/analysis and presentations to owners. * Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. **Additional Marketing Responsibilities** * Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). * Ensures that property is following all corporate marketing guidelines. * Approves all invoicing through MarrCom office. *At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique