Performance Marketing Specialist

Performance Marketing Specialist Location: Dubai, UAE Employment Type: Full-Time Industry: Healthcare & Medical Aesthetics About Us We are a growing healthcare group operating multiple medical and aesthetic clinics across the UAE. We are looking for a Performance Marketing Specialist with strong hands-on experience in paid advertising, lead generation, and campaign optimization across multiple digital platforms. The ideal candidate must be data-driven, results-oriented, and capable of managing advertising campaigns that generate qualified leads and measurable business growth. Key Responsibilities * Plan, launch, and optimize campaigns across: * Meta Ads (Facebook & Instagram) * Google Ads (Search, Display, Performance Max, YouTube) * TikTok Ads * Snapchat Ads * Manage advertising budgets for assigned clinics * Optimize: * Cost Per Lead (CPL) * Cost Per Booking * Cost Per Show * Cost Per Acquisition (CPA) * Build and manage retargeting campaigns * Monitor campaign performance daily * Conduct audience testing and creative testing * Coordinate with clinic managers, sales teams, call center teams, and content creators * Prepare weekly and monthly performance reports * Track lead quality and campaign profitability * Recommend improvements to increase conversions and marketing ROI Requirements * Minimum 2 years of hands-on experience managing paid advertising campaigns * Strong experience with: * Meta Ads Manager * Google Ads * Google Analytics * Google Tag Manager * Experience managing lead generation campaigns * Strong analytical and reporting skills * Ability to manage multiple campaigns simultaneously * Strong communication and teamwork skills Preferred Qualifications * Healthcare, medical clinic, cosmetic clinic, dental clinic, or wellness industry experience * Experience working with CRM systems * Experience tracking the full customer journey from lead to conversion KPIs * Qualified Leads Generated * Cost Per Lead (CPL) * Cost Per Booking * Cost Per Show * Cost Per Acquisition (CPA) * Campaign ROI * Lead Quality Score Benefits * Competitive Salary * KPI-Based Bonus Structure * Career Growth Opportunities * Professional Training & Development To Apply Please submit your CV and include: “Performance Marketing Specialist Application” Pay: From AED3,000.00 per month Application Question(s): * How many years of experience do you have managing Meta Ads? * How many years of experience do you have managing Google Ads? * Have you managed campaigns for healthcare, aesthetic, or medical clinics before? * What monthly advertising budget have you personally managed? * Are you experienced with Google Tag Manager and conversion tracking? * Which platforms have you actively managed?Meta Google TikTok Snapchat * What was the lowest Cost Per Lead you achieved in a previous campaign? * What is your expected monthly salary? * Are you currently based in the UAE? * Can you provide examples of campaigns you personally managed and optimized? Education: * Diploma (Required) Language: * English (Required) Work Location: In person