Real Estate Lead Generation Specialist (SEO & Digital Marketing Expert)

**Location:** Abu Dhabi **Job Type:** Full-time **Hiring:** Immediate Joiners Preferred **About ITW Properties** *ITW Properties is a leading full-service real estate company in the UAE, with a strong presence across Abu Dhabi, Dubai, Al Ain, and Yas Island. We deliver end-to-end real estate solutions in collaboration with top local and international developers. Our success is driven by market expertise, client satisfaction, and professional excellence.* **About the Role:** We are looking for a results-oriented Lead Generation Specialist with strong experience in real estate marketing, SEO, and digital growth strategies. The ideal candidate has a solid understanding of UAE market trends, buyer behavior, and advanced techniques to generate and convert high-quality leads. **Key Responsibilities:** * Develop and execute lead generation strategies specific to the UAE real estate market * Optimize websites, landing pages, and property listings using advanced SEO (on-page, off-page, technical) * Manage metadata, schema markup, and keyword strategies to improve search rankings * Analyze UAE real estate trends and adjust campaigns accordingly * Build and manage high-converting funnels (landing pages, email marketing, retargeting campaigns) * Set up and monitor tracking tools (Google Analytics, Tag Manager, CRM systems) * Generate leads via organic search, paid advertising, social media, and listing platforms * Identify and utilize key platforms, portals, and partnerships for consistent lead flow * Work closely with sales teams to improve lead quality and conversion rates **Requirements:** * Minimum **2–3 years of experience working in the UAE** (mandatory) * Minimum **1 year of experience in real estate (preferred)** * Proven experience in lead generation and digital marketing * Strong knowledge of SEO, Google Ads, and Meta Ads * Experience with CRM systems and marketing automation tools * Ability to analyze data, trends, and campaign performance * Strong understanding of conversion funnels and user behavior **Preferred Qualifications:** * Experience with UAE real estate platforms and listing portals * Knowledge of content marketing and conversion-focused copywriting * Familiarity with property CRM systems and MLS integrations **What We Offer:** * Competitive salary with performance-based incentives * Flexible work environment * Opportunity to grow within the UAE real estate sector Apply directly on Indeed or send your CV to **[email protected]** **Shortlisted candidates will be contacted for an interview.** Job Types: Full-time, Permanent Pay: AED3,000.00 - AED5,000.00 per month Work Location: In person