Retail & Online Sales Manager

Retail & Online Sales Manager **Location:** UAE — Abu Dhabi & Dubai *(regular travel between branches required)* **Purpose:** Own the performance of all three sales channels — Branch 1 (Abu Dhabi), Branch 2 (Dubai), and the online store. This person is the single accountable leader for **driving revenue growth**, customer experience, and team management across every place the business sells. **Key Responsibilities:** * Sets and tracks weekly and monthly **sales targets** for each channel — and is personally accountable for hitting them * **Visits both branches regularly** — Abu Dhabi and Dubai — to assess performance, coach staff, audit store standards, and identify on-the-ground opportunities to increase sales * Identifies and acts on sales opportunities: upselling, cross-selling, peak trading periods, footfall patterns, and conversion improvement * Manages, coaches, and holds accountable the sales associates at each sales point. * Ensures a consistent brand and customer experience across all three channels * Monitors stock levels per channel and coordinates with the CFO on inventory allocation to maximise sell-through * Develops and implements in-store and online sales initiatives — promotions, events, product launches — in coordination with the Brand & Marketing team. * Reports channel performance weekly to COO & CFO — sales, conversion, traffic, issues, and recommendations * Resolves escalated customer complaints that branch or online managers cannot handle * Leads the weekly sales team meeting across all channels * Feeds customer insights, bestseller data, and product feedback to the COO and the Creative team to inform collection decisions **You are NOT right for this role if:** * You escalate every decision to COO or CEO. * You are not comfortable spending significant time on the road between Abu Dhabi and Dubai * You have never owned a revenue target and been held accountable for it * You manage people by email rather than presence **What success looks like in 90 days:** * Both branches visited a minimum of once per week each * All sales channels have weekly targets set, tracked, and reported * A clear sales improvement plan is in place for the weakest channel * Team members have clear KPIs, SOPs and are operating independently * Monthly sales report delivered to COO without being asked * **Month 3 sales are measurably higher than Month 1** **Profile:** * 5-10 years retail management experience, ideally in fashion, jewelry, or luxury accessories * Proven track record of **growing sales** — not just managing them * Experience managing multiple locations across Emirates is strongly preferred * GCC market experience essential — understands the UAE customer and buying behaviour * Strong communicator in Arabic and English * Comfortable with Shopify or similar e-commerce platforms * Must have a valid UAE driving licence and own transport, or willingness to travel regularly between AD and Dubai **Estimated Salary:** AED 10,000–14,000/month + **performance bonus tied to sales targets & KPI***.* Pay: AED10,000.00 - AED15,000.00 per month Education: * Bachelor's (Preferred) Experience: * Similar: 8 years (Preferred) Location: * Abu Dhabi (Required) Willingness to travel: * 50% (Required) Work Location: In person