Senior Product Manager - GEM & Levant

**Sr Product Manager- GEM & Levant** **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: * Career development with an international company where you can grow the career you dream of. * A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. * A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** This position works out of our UAE location in the Established Pharmaceutical Division **About Established Pharmaceuticals** We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory. As Sr Product Manager-GEM & Levant, you'll be responsible to Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets. **What You'll Do:** Strategic Planning * Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit, and market share position for assigned products. * Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products. * Perform sales and investments forecasting and budgeting: plan, update, and track on monthly basis. * Use monitoring data to feedback and propose strategic planning/tactics. * Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product. Project Management * Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams. * Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information. * Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc. * Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products. * Ensure timelines are met and financial results are maximized. Cost Control & Monitoring * Constantly assess effectiveness of tactical initiatives implementation. * Measure customer response/effectiveness. * Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment. * Monitor KPI’s (sales, market share, profitability). * Get data to feedback and propose strategic planning/tactics adjustments. External Customer Development * Conduct joint field calls with sales team to provide assistance, analyse customer needs, market trends and competitive information. * Develop a deep understanding of customer needs & market trends. * Identify and assess significant growth opportunities and create strategies that deliver profitable market share. * Focus on customer satisfaction and commitment to quality and compliance. * Develop and implement plan to build relationship with key customers and influence them. * Identify opportunities to align brand and customer goals (new business development). * Optimize customer synergies to develop brand/market advocates. * Develop multi-year marketing plan and product roadmap. * Develop and implement marketing programs & campaigns to drive the brands’ growth. * Develop & execute digital marketing road map & initiatives. * Ensure all business activities comply with the relevant Acts, legal demands and ethical standards. * Forecast market and product performance, provide input for Plans/Updates and new product launches. * Reviewing and analysing results of marketing campaigns. * Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them. * Coordinating work and leading agencies. * Lead effective communication with Area & Global Marketing Team. * Develop & implement and update product training to sales force. * Build strong relationships with Opinion Leaders. * Monitor monthly sales, inventories and ensure enough forecast to cover changing market deman