Area Sales Manager - FMCG

Job Title: Area Sales Manager Location: Baghdad, Iraq Sector: FMCG Open to: Local Candidates Only About This Opportunity Area Sales Manager, Baghdad is a position responsible for Achieve sales, distribution and market share objectives and operating cost per case as laid in the Operating Budget. Play important role in improving the company image through execution at Central region customers acquiring new business pitches and hold responsibility for the effective on-boarding of new clients by development and achievement of sales through the sales channels of central region What To Expect Develop strategic plans to ensure Sell out volume achievement vs assigned targetsEnsuring profitable portfolio selling, by selling the right pack mix and monitoring the regular discounts, trade promotions, variable margins, gross profit and NSR of the regionDevelop strategic plans to enhance market share ahead of category growth in line with the company and sales center short-term & long-term objectives. Ensure full compliance and alignment to distributorship system standards regarding warehousing, distribution, human resources, finance & accounting management and legal practices in order to realize service commitment. To provide immediate feedback for corrective actions in collaboration with Distributor Business Development Team. Understand customer needs and develop best in class service model to handle all customer queries and provide the right product to all customers. Track closely customer satisfaction figures and developing short term and long term plan for improvement opportunities. Ensure execution of commercial and marketing strategy in the field as per defined standards. Continuously assessing current performance and efficiency through in-field/on-site observation and data analysis to determine development opportunities and taking immediate corrective actions.Develop & implement the right RTM solution based on geography, channel & customer structure liasioning with HQ RTM Team followed by right sized organization needed to execute RTM strategies. Ensure Feet on Street (FSE, Presellers) is regularly visiting the market as per defined visit frequency. Enhance Numeric & Weighted Penetration by expanding the company’s outlet base. Track the Top contributing SKU penetration in the market in line with channel strategies & Outlet Segment. Monitor the gaps and take corrective action where needed. Identifying the total customer portfolio via EOS and implementing the necessary plans and follow-ups for the acquisition of non-working customers Deployment and management of assets in the market. Ensure and monitor cooler productivity and optimal utilization of company’s assets in the market i.e. Coolers (as per company standards), glass, shell, signage/activation materials etc. Monitoring the efficiency & verification of equipment, ensuring sustainable development and extending the best practices. Use the organization’s formal development framework to identify the tea