Boutique Manager - De Beers, Dubai

**INSPIRE | EXHILARATE | DELIGHT** For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories. Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally. Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets. Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040. **What you'll be doing** Our Boutique Manager is the ambassador of the Maison and the guardian of its heritage, savoir-faire and standards of excellence. They lead the boutique as a business owner, with client development at the heart of the role: building, enriching and activating a high-value client database, cultivating enduring relationships with High Jewelry clients and VICs (Very Important Clients), and elevating every interaction into a memorable Maison experience. They achieve ambitious sales targets across High Jewelry, Fine Jewelry and Bridal, develop and inspire a team of client advisors, and ensure impeccable adherence to the Maison's guidelines, ceremonies and boutique processes. ##### **Key Responsibilities** **Client Development & Database Building** * Own the boutique's client development strategy: define and drive an annual clienteling plan with clear objectives for new client recruitment, retention, reactivation and upselling across all product pillars. * Build and continuously enrich the client database: ensure systematic, qualitative data capture at every touchpoint (profile, preferences, important dates, gifting occasions, purchase history, lifestyle) and maintain the highest standards of data accuracy and confidentiality. * Segment and activate the database: analyse the client portfolio (VIC / VIP / prospects / sleeping clients) and orchestrate personalised outreach cadences, one-to-one appointments, private viewings and follow-up rituals for each segment. * Personally manage and grow a portfolio of top-tier clients and High Jewelry prospects, acting as their trusted advisor for significant acquisitions, commissions and special orders. * Proactively prospect new high-net-worth clients through networking, referrals, partnerships (hospitality, private banking, art and lifestyle circles) and local community presence, converting them into loyal Maison clients. * Lead the boutique's participation in client events, High Jewelry presentations, trunk shows and Maison activations – from target guest lists drawn from the database to post-event follow-up and conversion tracking. * Set individual clienteling objectives for each client advisor (data capture rate, appointments, reactivations, retention) and review performance in weekly one-to-ones. **Drive the Business** * Lead by example and embody the Maison's values, heritage and philosophy in every interaction with clients and team members. * Define, execute and monitor the boutique action plan to achieve sales targets and KPIs, with particular attention to sales mix across High Jewelry, Collections, Classic and Bridal. * Monitor key clienteling KPIs – retention rate, repurchase rate, average transaction value, VIC contribution, data capture quality – and take corrective action. * Stay ahead of High Jewelry market trends, competitor activity and local client dynamics, sharing structured feedback with the back-office and merchandising teams. * Think omnichannel by leveraging every point of contact – boutique, distance selling, digital clienteling tools and e-commerce – to serve clients wherever they are. **Team Leadership & Development** * Provide the team with a clear vision of the boutique's ambition and the central role of client de