Media Buyer / Paid Ads Specialist

Media Buyer / Paid Ads Specialist About the Role: We are looking for a results-driven Media Buyer / Paid Ads Specialist to join our team. The ideal candidate will have proven hands-on experience in launching, managing, and scaling paid advertising campaigns across major social platforms, focusing on maximizing Return on Ad Spend (ROAS). Key Responsibilities: Plan, launch, and manage end-to-end paid ad campaigns across TikTok Ads Manager , Meta Ads Manager (Facebook & Instagram) , and Snapchat Ads Manager . Set up and maintain tracking parameters, conversion tracking, and pixels/Conversion APIs (CAPI) to ensure accurate reporting and event tracking. Allocate and manage ad budgets effectively, define precise target audiences, and run continuous A/B testing on ad creatives, copy, and funnels. Monitor, analyze, and optimize campaign performance against core KPIs (ROAS, CPA, CTR, Conversions) and generate actionable performance reports. Scale winning campaigns and identify new growth opportunities to drive sales while maintaining optimal acquisition costs. Requirements: At least 2+ years of hands-on experience managing paid advertising campaigns on Meta, TikTok, and Snapchat. In-depth technical understanding of TikTok Ads Manager, Meta Ads Manager, and Snapchat Ads Manager. Strong analytical mindset with the ability to interpret data, metrics, and conversion funnels to make data-backed decisions. A portfolio, case studies, or proof of performance (screenshots/reports) highlighting previous successful campaigns, budgets managed, and achieved results. How to Apply: Send your CV and portfolio/case studies to: 📩 [email protected] Or apply directly via LinkedIn .