Product Marketing & Activations Specialist (B2C)

**POSITION SNAPSHOT** **Company:** Nespresso UAE **Location:** Dubai, UAE **Reports to:** Marketing Manager **Grade:** J\_GEN **POSITION SUMMARY** As the Product Marketing & Activations Specialist (B2C), you will own and manage the end-to-end product portfolio across Coffee, Machines, Accessories, and Services, ensuring global innovations, launches, and thematic campaigns are successfully translated into impactful local market execution. Working cross-functionally with Marketing, Commercial, Retail, eBusiness, Supply Chain, and regional stakeholders, you will drive portfolio performance, deliver best-in-class product launches, and ensure excellence in execution. This role plays a pivotal part in shaping the local product strategy, identifying growth opportunities, and bringing the Nespresso brand experience to life for consumers. **A DAY IN THE LIFE …** ***Own and manage the B2C product category and portfolio*** * Localize and implement the product strategy and commercial value proposition (including new products/services). * Manage the portfolio of the attributed categories (coffee, machines, accessories and services). * Review portfolio performance continuously to understand and lead possible optimizations including promotion, pricing, portfolio rationalization, competitive monitoring and impact, with support from Data & Insights. * Lead deep dives on market trends and competitive developments for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights. * Be accountable for Product Forecast Accuracy together with the CE&I and Operations/SC team. ***Translate and implement global product launches & themes to market needs*** * Lead the planning and execution of all permanent and non-permanent launches in the area of coffee, machines, accessories and services, incorporating departmental expertise and involving key stakeholders across the local organization and touchpoints. * Plan and initiate market-specific local initiatives. * Ensure continuous improvement through leading pre- and post-evaluations of product launches and themes. * Support the development of commercial strategy with key account managers and key commercial contacts/channels (machine partners, trade partners, etc.). * Develop sales support tools for account managers and sales teams. ***People, Project & Performance Management*** * Co-define (with marketing peers) and drive the right initiatives to achieve category business results. * Manage and monitor the budget within the sub-department. * Drive improvements and efficiencies in the organization by collaborating with other departments. * Drive the MBP cycle in the market together with commercial and channel teams. * Build a strong multifunctional network where peers can collaborate effectively and understand each other's contribution towards shared project goals and purpose. * Set project timelines, deliverables and performance goals that provide a clear line of sight to the organization. **WHAT WILL MAKE YOU SUCCESSFUL…** * University degree or equivalent in Marketing or Commercial. * At least 5 years' experience as a Product and/or Brand Specialist, preferably in a Direct-to-Consumer (D2C) and/or Retail business. * Experience working with Retail and Trade teams/partners is highly preferred, given the nature of this role's stakeholder base. * Worked for an organization with leading brands and a strong commercial mindset. * Experience in project management of complex projects.