Digital Marketing Specialist

Job Title: Digital Marketing SpecialistLocation: Sulaymaniyah, IraqCompany: BASKITT (eCommerce Marketplace & Mobile Application)About the RoleWe are seeking a data-driven Digital Marketing Specialist to independently manage BASKITT’s digital marketing, paid advertising, and user growth. You will focus on driving app downloads, user registrations, first-time purchases, repeat orders, customer retention, and overall revenue growth.Key ResponsibilitiesPaid Advertising: Plan, launch, and optimize digital ad campaigns across Meta, Google, and TikTok to achieve measurable business outcomes (CAC, CPI, CPA, ROI, ROAS).Campaign Planning: Maintain daily, weekly, monthly, and seasonal marketing calendars. Define campaign objectives, target audiences, offers, budgets, and KPIs.Content & Messaging: Provide clear creative briefs and marketing direction to the Creative Designer; write compelling ad copy, captions, and calls-to-action.Funnel Optimization & Retention: Manage the entire customer journey (Ad → App Install → Registration → Purchase → Retention) and implement retargeting/reactivation strategies.Analytics & Tracking: Monitor performance and user drop-offs using GA4, Firebase Analytics, Meta Pixel, UTM tracking, and Conversion API (CAPI).Reporting & Budget Management: Allocate and optimize an initial annual paid ad budget of ~$25,000 USD. Prepare clear weekly/monthly performance reports with actionable business recommendations.Requirements & SkillsCore Experience: Practical experience in digital marketing, paid ads, and campaign management within eCommerce, mobile apps, or marketplaces.Tools: Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, GA4, Firebase, and A/B testing.AI Productivity: Practical use of AI tools (e.g., ChatGPT) for ad copy, campaign planning, and productivity.How to ApplyPlease submit your CV along with examples of:Mobile app, eCommerce, or marketplace campaigns you personally managed.Measurable campaign results (CPI, CPA, ROAS, conversions, sales growth).Sample ad budgets or marketing performance reports.(Candidates may anonymize sensitive client/company data).please send your CV to [email protected]