Field Executive, KRI

**BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!** British American Tobacco Iraq has an exciting opportunity for a Field Executive, KRI in Erbil Your key responsibilities will include As a Field Executive, you will play a key role in driving the success of our brands across designated regions in Iraq. Your main responsibilities will include monitoring brand performance, gathering valuable market insights, tracking competitor activities, and ensuring the effective implementation of consumer activation strategies to enhance brand impact. What You Will Be Accountable For Market & Brand Performance Analysis Market Monitoring Conduct regular market visits to assess brand performance and identify growth opportunities. Analyze market trends, consumer behavior, and competitor activities to stay ahead of industry changes. Brand Performance Analysis Evaluate the success of brand strategies in the region by applying critical metrics to analyze brand performance. Collaborate with cross-functional teams to implement corrective actions based on performance insights. Competitor Intelligence Keep up with competitor activities and market dynamics to inform strategic decision-making. Provide detailed reports on competitor strategies, product launches, and promotional activities. Data Collection and Reporting Collect and analyze data on market performance, consumer feedback, and activation results. Prepare comprehensive reports detailing market insights, brand performance, and actionable recommendations. Consumer Activation & Collaboration Consumer Activation Lead all aspects of the planning and execution of consumer activation initiatives in alignment with marketing strategies. Improve consumer engagement by flawlessly completing promotional events, product launches, and campaigns. Collaboration Collaborate closely with trade marketing, sales, and consumer activation teams to align national strategies with overall company objectives. Provide regular updates to the trade team on regional performance and market dynamics. Essential Experience, Skills And Knowledge Bachelor’s degree in business, Marketing, or a related field. Master's degree is a plus. Proven experience in a similar Field Executive, Trade Marketing, Sales Operations, Distribution, or FMCG-related role. Minimum 3 years of relevant experience preferred, with experience in FMCG, consumer goods, distribution, merchandising, or route-to-market environments highly desirable. Strong analytical skills with the ability to interpret complex data and draw actionable insights. Advanced proficiency in Microsoft Excel and strong PowerPoint presentation skills. Experience with Power BI will be an added advantage. Excellent communication and presentation skills. Driven by results, with a