Paid Ads & Digital Marketing Specialist

Open Position: Paid Ads & Digital Marketing Specialist **Location:** Abu Dhabi, UAE **Employment Type:** Full-Time **Visa Requirement:** Candidates must be under a valid UAE family, spouse, or own visa. Lama Rateb for Marketing is looking for a skilled **Paid Ads & Digital Marketing Specialist** with strong experience in performance marketing, multi-platform advertising, SEO, AI tools, content development, monetization, reporting, and client communication. Key Responsibilities * Plan, launch, manage, and optimize paid campaigns across: * Meta Ads * Google Ads * TikTok Ads * Snapchat Ads * LinkedIn Ads * YouTube Ads * Manage campaign budgets, targeting, retargeting, lead generation, conversions, and return on advertising spend. * Develop monetization strategies for social media accounts, websites, digital content, products, and services. * Identify revenue opportunities through advertising, lead generation, digital products, affiliate marketing, subscriptions, partnerships, and online sales. * Use AI tools for market research, audience analysis, campaign planning, content drafting, automation, optimization, and reporting. * Conduct competitor, market, audience, and keyword analysis. * Support SEO activities, including keyword research, on-page SEO, website optimization, content recommendations, and performance monitoring. * Draft campaign concepts, content directions, captions, advertising copy, hooks, headlines, and calls to action in both Arabic and English. * Schedule and publish content across different social media platforms. * Prepare weekly and monthly campaign reports with performance insights, recommendations, and action plans. * Communicate directly and professionally with clients in Arabic and English. * Collect client requirements, present campaign plans, provide regular updates, and explain campaign results. * Coordinate with designers, videographers, content creators, and account managers. * Set up and monitor Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, and related measurement tools. * Stay updated on advertising policies, platform changes, AI marketing tools, SEO developments, and monetization opportunities. Requirements * Minimum 2–3 years of experience in paid advertising and digital marketing. * Previous experience in the UAE market is strongly preferred. * Proven experience managing campaigns across multiple advertising platforms. * Strong knowledge of Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and LinkedIn Ads. * Good understanding of monetization models and digital revenue strategies. * Good knowledge of SEO, Google Analytics, Google Tag Manager, conversion tracking, and reporting. * Ability to write professional marketing content and advertising copy in both Arabic and English. * **Professional proficiency in Arabic and English is required.** * Strong client communication, presentation, and account-management skills. * Strong analytical skills with the ability to interpret data and improve campaign performance. * Ability to handle multiple clients, platforms, and campaigns simultaneously. * Experience with healthcare, beauty, education, retail, e-commerce, or service-based businesses is an advantage. * Must hold a valid UAE family, spouse, or own visa. Application Requirements Candidates should submit: * Updated CV * Portfolio or examples of previously managed campaigns * Platforms and advertising budgets previously handled * Campaign results or case studies * Sample performance reports * Visa status and availability Pay: AED2,000.00 - AED2,500.00 per month Work Location: In person