Performance Campaign Manager

Role Purpose Lead RTB’s Performance Marketing Department, owning campaigns across owned media, paid digital media, and app engagement. Manage the complete campaign lifecycle, team delivery, budgets, and measurement to support customer acquisition, activation, and retention. Key responsibilities Lead the department’s planning, priorities, workload allocation, and team development. Manage the complete campaign lifecycle, from objectives and briefing through planning, execution, optimization, and post-campaign evaluation. Own the performance and coordination of owned media and paid digital channels, including the social media calendar. Lead app engagement activity, including targeted communications and customer journeys that support activation, product adoption, and retention. Coordinate with the Research Department on audience segmentation, customer insights, and targeting recommendations. Control campaign budgets, allocate spend, and optimize investment against agreed objectives. Own campaign tracking, attribution, and measurement, working with relevant teams to improve data accuracy and visibility. Deliver consolidated reporting with clear results, insights, measurement limitations, and recommended actions. Coordinate with Creative and relevant departments to ensure campaign assets, messaging, and launch requirements are delivered on time. Requirements Proven experience in performance marketing and team leadership, with strong knowledge of paid and owned media, app engagement, attribution, campaign analytics, and budget management. Banking or financial services experience is an advantage.