Customer Engagement Marketing Manager

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment. Central Trading Company is the first company under the Al Rostamani Group. It is one of the most valuable players in the automotive aftermarket representing a portfolio of 25 world renowned brands such as Michelin, Castrol and Blue Star. **Job Purpose** --------------- To lead CTC’s end-to-end end-to-end marketing agenda across all business units and channels, ensuring strong brand governance, high-impact market execution, and measurable commercial outcomes. This role owns annual marketing planning and end-to-end campaign execution across retail, field, B2B and digital channels, while leading CRM and digital growth to improve customer engagement, lead conversion, and retention. The role acts as the strategic bridge between Sales, Marketing, and Operations, and serves as the deputy to the Head of Marketing by providing leadership continuity, driving performance governance (KPIs/ROI), and developing team capability as part of the succession plan. **Job Responsibilities** ------------------------ 1. Marketing Leadership & Annual Planning (All CTC Businesses) Own the annual end-to-end marketing plan and calendar across all categories, brands, and channels in line with CTC business objectives. Translate business goals into clear channel plans (retail, field, B2B and digital) with measurable KPIs and timelines. Lead quarterly reviews to re-prioritize initiatives based on performance, market changes, and commercial needs. 2. Cross-Channel Campaigns, Brand Governance & Communications Lead end-to-end campaign execution (briefing, creative, media, activation, measurement) for brand campaigns, promotions, and events. Ensure consistent brand messaging and compliance with brand/principal guidelines across all customer touchpoints. Manage marketing communications and content governance (online/offline), ensuring professional quality and brand consistency. 3. CRM, Digital Growth & Customer Experience Own CRM strategy and rollout: data quality, segmentation, customer lifecycle journeys, lead management, and reporting dashboards. Drive digital performance (paid media, social, SEO, email/automation) and continuously optimize conversion and cost per lead/sale. Build customer engagement programs to improve retention, repeat purchase, and customer satisfaction (NPS/CSAT where applicable). 4. Trade, Retail & Field Marketing Execution Lead in-store branding standards, POSM deployment, merchandising support, and retail execution audits to improve visibility and conversion. Plan and execute field activations, roadshows, workshops, and trade events with clear objectives, budgets, and post-activity reporting. Support Sales and field teams with toolkits, guidelines, and training to ensure consistent execution and compliance. 5. Go-to-Market & Product Launch Readiness Lead marketing readiness for product launches and portfolio initiatives: GTM plan, messaging, toolkits, training materials, and launch events. Ensure alignment of value proposition, competitive positioning, and pricing communication with commercial policies and Sales strategy. 6. Budget, Vendor Management & Performance Governance Own the cross-channel marketing budget, track spend, and ensure ROI through disciplined planning and monthly performance reporting. Manage agencies, vendors, and partners (briefs, timelines, quality control, contract negotiation) to deliver cost-effective execution. Build and present dashboards on campaign effectiveness, leads, conversion, sell-out support, and brand visibility to leadership. 7. Team Leadership & Succession Support Lead, mentor, and develop the marketing team; set clear goals, KPIs, and accountability to deliver results consistently. Act as deputy to the Head of Marketing when required and provide continuity of leadership, governance routines, and stakeholder alignment. Support recruitment, onboarding, and capability building to strengthen marketing execution across the organization. **Job Requirements** -------------------- **Qualifications** Bachelor’s Degree in Marketing, Business Administrat