Digital Marketing Manager

Job Description: **Location:** Dubai, UAE | Relocation: India-based candidates welcome **Pay:** AED 4,000 – 7,000 per month **Work Location:** In person About the Role We are looking for a **tech-driven, performance-obsessed Digital Growth Manager** to own visibility, reach, and lead generation across our Real Estate and Consulting businesses. This is not a traditional marketing coordinator role — it's a hybrid position for someone who thinks like a growth hacker, executes like a performance marketer, and understands the digital and AI-driven tools that can scale a brand fast. You'll be responsible for everything that drives discoverability and demand: paid performance campaigns, SEO/organic visibility, lead generation systems, branding consistency, and exploring how AI and app-based tools can further accelerate our growth. If you're equally comfortable optimizing a Meta Ads dashboard, improving organic search rankings, and evaluating whether a new AI tool or app could unlock growth for the business — this role is built for you. Key Responsibilities **Performance & Paid Growth** * Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads with a clear focus on ROI and cost-per-lead * Run continuous A/B testing on creatives, audiences, and landing pages to improve conversion rates * Own the full lead generation funnel — from ad click to qualified handoff to sales **Digital & Organic Visibility** * Drive SEO strategy to improve organic search rankings for both business verticals * Build and manage organic growth across LinkedIn, Instagram, and other relevant platforms * Optimize website structure, content, and technical SEO to increase discoverability * Track keyword performance, domain authority, and organic traffic growth **Branding & Content** * Maintain consistent brand identity and messaging across all digital touchpoints * Manage the content calendar and oversee creative output (briefing designers, reviewing content quality) * Support thought-leadership content for the consulting arm — articles, case studies, LinkedIn posts **Tech, AI & App-Driven Growth** * Identify and implement AI tools that can support marketing efficiency, content creation, or customer engagement * Explore and support app-development initiatives that improve customer reach and experience (e.g., property discovery tools, consulting client portals) * Stay current on martech, AI, and automation trends relevant to real estate and consulting industries * Recommend and integrate tools (chatbots, AI content assistants, automation workflows) to scale marketing output without scaling headcount **Analytics & Reporting** * Track and report on performance metrics — traffic, lead quality, cost-per-acquisition, conversion rates, organic growth * Use data to continuously refine strategy across both paid and organic channels * Present clear, actionable insights to leadership tying marketing performance to business outcomes Required Experience & Skills **Must-Have (Non-Negotiable):** * 5+ years of experience in a performance marketing, digital marketing, or growth marketing role * Strong hands-on expertise in **Google Ads, Meta Ads, and SEO** (technical and content SEO) * Demonstrated understanding of digital tools, automation, and how AI can be applied to marketing and business growth * Experience managing lead generation funnels end-to-end * Data-driven mindset — confident with analytics platforms, dashboards, and performance reporting * Excellent written and verbal communication in English **Highly Preferred:** * Exposure to or interest in app development / product growth (even at a conceptual/PM level, not necessarily coding) * Experience in Dubai or GCC digital marketing landscape * Familiarity with tools such as Google Analytics, HubSpot, Meta Business Suite, SEMrush/Ahrefs, or similar * Background in real estate, consulting, or professional B2B/B2C services * Comfort experimenting with AI tools (content generation, chatbots, automation platforms) in a business context What We Offer * Ownership of the full digital growth function across two high-growth businesses * Real decision-making authority — this is a builder's role, not an execution-only position * Performance-based incentives tied to lead generation and growth outcomes * Opportunity to grow into a Head of Digital / Head of Growth role as both verticals scale * Visa processing handled by the company * A fast-paced, entrepreneurial environment where your impact is directly visible Who Should Apply You're a digital-first marketer who lives at the intersection of performance, SEO, branding, and technology. You know how to make a brand more visible, generate leads that convert, and you're genuinely curious about how AI and apps can push growth further. You move fast, own your numbers, and think like a builder — not just a marketer. Contact HR: Ms Athira Prakash +971 54 724 0363 Pay: AED4,000.00 - AED7,000.00 per mo