Digital Marketing Manager

**Company Description** (Please read fully before applying, only applications sent to email specified below will be considered) Globalex Trading DMCC is a Dubai-based trading company established in 2019, specializing in the sourcing and supply of global commodities. The company works with a strong network of international partners to deliver reliable trade solutions in chemicals, fertilizers, polymers, and other industrial materials. Our mission is to connect global manufacturers with regional demand through efficient, transparent, and high-quality supply chain services. Team members collaborate in an international, fast-paced environment with a focus on operational excellence and long-term partnerships. We have a fast-growing e-commerce business with a strong, established presence on Amazon.ae (FBA) and Noon. While our marketplace sales are thriving, our next major strategic milestone is to build our Direct-to-Consumer (D2C) channel into a primary revenue driver. Our Shopify store is the focal point of this expansion, and we are looking for a dedicated expert to lead this charge. **Role Description** We are seeking a talented, data-driven, and results-oriented Digital Marketing Manager to take ownership of our Shopify store’s growth. You will be the architect of our D2C marketing strategy, responsible for driving qualified traffic, optimizing conversion rates, and building brand loyalty outside of third-party marketplaces. If you are an expert in Shopify, Paid Media (Google & Meta), and E-commerce SEO, and you thrive on building something from the ground up, this role is for you. This full-time Digital Marketing Manager role is a full-time onsite position based in Dubai, with flexibility for some work from home. The Digital Marketing Manager will plan, execute, and optimize digital campaigns across channels to support brand awareness and lead generation for Globalex Trading DMCC and our storefront. Day-to-day responsibilities include managing social media platforms, coordinating content and campaigns, monitoring web analytics, and reporting on performance. The role also involves developing digital marketing strategies aligned with business goals, collaborating with sales and trading teams to generate qualified leads, and managing external agencies or vendors when needed. The Digital Marketing Manager is expected to stay current with digital trends in B2B and commodity trading and apply best practices to improve campaign effectiveness. **Key Responsibilities:** * **Shopify Growth Strategy:** Develop and execute a comprehensive digital marketing roadmap to scale sales and market share for our Shopify store. * Paid Advertising (Performance Marketing): Plan, launch, and continuously optimize Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook & Instagram) campaigns with a strict focus on ROAS, CAC, and LTV. * **E-commerce SEO:** Drive organic growth by managing on-page, off-page, and technical SEO specifically tailored to the Shopify platform (keyword research, site speed optimization, collection/product page optimization, and link building). * **Conversion Rate Optimization (CRO):** Analyze user behavior, run A/B tests, and optimize the Shopify storefront to maximize conversion rates and average order value (AOV). * **Analytics & Reporting:** Track, measure, and report on all digital marketing KPIs using Google Analytics 4 (GA4), Shopify Analytics, and ad platform dashboards. Provide actionable insights to leadership. * **Cross-Channel Synergy:** Work collaboratively with our operations team to ensure marketing efforts align with inventory, pricing, and promotional strategies across Amazon, Noon, and Shopify. * Retention Marketing: Implement and manage email marketing and SMS campaigns (e.g., via Klaviyo or similar tools) to drive repeat purchases and customer loyalty. **Qualifications** * Experience: 3–5+ years of proven experience in digital marketing, with a strong portfolio of scaling Shopify/D2C brands. * Paid Media Expertise: Hands-on, demonstrable experience managing and scaling monthly budgets on Google Ads and Meta Ads Manager in the e-commerce sector. * SEO Knowledge: Deep understanding of modern e-commerce SEO best practices and experience implementing them on Shopify. * Candidates should possess expertise in Social Media Marketing for brand building and audience engagement. * Relevant experience in planning and managing integrated digital campaigns across multiple channels. * Analytical Mindset: Highly proficient in data analysis, with the ability to translate numbers into clear, growth-focused actions. * Communication: Exceptional written and verbal communication skills, with the ability to present strategies and results clearly to stakeholders. * Candidates should possess Lead Generation skills, including experience running and optimizing performance-driven campaigns. * Strong communication and stakeholder management skills, with the ability to work in a multicultural