Digital Marketing Specialist

Digital Marketing Specialist – Real Estate **Company:** Epic Homes Real Estate **Location:** Dubai, UAE **Employment Type:** Full-Time **Salary:** AED 5,500 – AED 6,500 per month About the Role Epic Homes Real Estate is looking for an experienced and results-driven **Digital Marketing Specialist** to join our growing team in Dubai. The ideal candidate must have **proven experience in real estate marketing** and a strong understanding of digital marketing, social media, lead generation, and online advertising. This role will be responsible for managing the company's digital marketing activities across social media, email, WhatsApp, and paid advertising platforms, with a strong focus on generating qualified leads and supporting the company's sales objectives. The successful candidate will be responsible for planning, launching, managing, and optimizing marketing campaigns from start to finish. Key Responsibilities * Develop and execute comprehensive digital marketing strategies for the real estate business. * Manage the company's social media marketing across platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels. * Plan, create, schedule, and manage engaging social media content. * Set up, launch, monitor, and optimize paid advertising campaigns. * Manage **Meta Ads Manager** and create targeted Facebook and Instagram advertising campaigns. * Develop effective lead generation campaigns to attract potential property buyers, sellers, landlords, tenants, and investors. * Manage and optimize campaigns based on performance, lead quality, cost per lead, and conversion results. * Create and manage **email marketing campaigns**, including newsletters, promotional campaigns, and lead nurturing sequences. * Develop and manage **WhatsApp marketing campaigns** to engage existing leads, clients, property owners, and potential investors. * Build and manage targeted marketing databases and audience segments. * Create campaigns to promote property listings, real estate projects, investment opportunities, and company services. * Work closely with the sales team to ensure marketing-generated leads are properly followed up and converted. * Track and analyze marketing performance and provide regular reports on campaign results. * Monitor key performance indicators such as leads generated, cost per lead, engagement, reach, conversion rates, and ROI. * Continuously test and optimize campaigns, audiences, creatives, and messaging to improve results. * Stay up to date with the latest digital marketing trends, social media algorithms, advertising tools, and real estate marketing strategies. * Ensure all marketing activities maintain a consistent and professional brand image. Requirements * **Proven experience in real estate digital marketing is required.** * Previous experience working with a real estate agency, property developer, or real estate marketing company is required. * Strong hands-on experience with **Meta Ads Manager, Facebook, and Instagram advertising**. * Familiarity with major social media platforms, including **Instagram, Facebook, TikTok, LinkedIn, and YouTube**. * Experience setting up and managing lead generation campaigns. * Strong understanding of digital advertising, audience targeting, retargeting, and campaign optimization. * Experience with **email marketing platforms and campaign management**. * Experience with **WhatsApp marketing and lead communication campaigns**. * Strong understanding of social media marketing and content strategy. * Ability to analyze campaign data and make data-driven marketing decisions. * Experience with CRM systems and lead management is an advantage. * Knowledge of Google Ads and Google Analytics is highly preferred. * Strong written and verbal English communication skills. * Creative, proactive, organized, and results-driven. * Ability to manage multiple campaigns and marketing channels simultaneously. * Strong understanding of the Dubai real estate market and property marketing is an advantage. * Candidates currently based in Dubai. What We Offer * **AED 5,500 – AED 6,500 monthly salary, depending on experience and skills.** * Opportunity to work with a growing Dubai real estate company. * Professional and dynamic working environment. * Opportunity to take ownership of the company's digital marketing strategy. * Career growth opportunities. * Opportunity to work across multiple real estate projects and property campaigns. If you are an experienced digital marketer with a strong background in **real estate marketing, lead generation, Meta advertising, social media, email marketing, and WhatsApp campaigns**, we would love to hear from you. **Apply now and join Epic Homes Real Estate.** Pay: AED5,500.00 - AED6,500.00 per month Experience: * Digital marketing: 2 years (Required) Language: * English (Required) Location: * Dubai (Required) Work Location: In person