Digital Marketing Specialist

**Digital Marketing Specialist (Real Estate Experience Required)** **Location:** Abu Dhabi, UAE **Employment Type:** Full-time **About the Role** Fliixa Agency is seeking an experienced **Digital Marketing Specialist** with a strong background in the **real estate industry** to join our team in Abu Dhabi. We are looking for a highly organized, results-oriented professional with proven expertise in paid media, lead generation, and social media management. The ideal candidate will be based in Abu Dhabi, available to start immediately, and possess excellent English communication skills. **Key Responsibilities: Paid Media & Lead Generation** You will be responsible for planning, executing, and optimizing high-performing lead generation campaigns across multiple digital platforms, including: * Meta Ads (Facebook & Instagram). * TikTok Ads. * Snapchat Ads. * LinkedIn Ads. * Google Ads. Your responsibilities will include: * Planning, launching, managing, and optimizing paid advertising campaigns. * Developing campaign structures, audience targeting strategies, and advertising recommendations. * Monitoring campaign performance and optimizing key metrics, including Cost per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, Return on Ad Spend (ROAS), and lead quality. * Conducting A/B testing on creatives, copy, audiences, and landing pages. * Preparing regular performance reports with actionable insights and recommendations. * Collaborating with internal teams on creative assets, offers, landing pages, and campaign execution. **Social Media Management** In addition to paid media, you will manage the social media presence of **Fliixa Agency's primary accounts** and **three client accounts**. Responsibilities include: * Developing monthly and weekly social media strategies aligned with business objectives. * Creating and maintaining content calendars. * Coordinating content planning, captions, publishing schedules, and campaign support. * Ensuring consistent brand messaging, tone of voice, and visual identity across all assigned accounts. * Monitoring performance and identifying opportunities to improve reach, engagement, and lead generation. **Community Management** * Respond promptly and professionally to comments, direct messages, and inbox inquiries. * Engage with followers and support lead handling through social media platforms. * Escalate priority enquiries and qualified sales opportunities to the relevant internal teams. * Maintain a consistently high standard of written communication in English across all platforms. **Requirements** To be considered for this position, you should meet the following criteria: * Currently based in **Abu Dhabi, UAE**. * Available to **start immediately**. * Excellent written and spoken English is essential. * Proven experience managing digital marketing campaigns with a strong focus on lead generation. * Hands-on experience with: * Meta Ads Manager * TikTok Ads Manager * Snapchat Ads * LinkedIn Campaign Manager * Google Ads * Previous experience managing multiple social media accounts simultaneously. * Strong understanding of paid media strategies, campaign optimization, and performance reporting. * Ability to develop marketing strategies, content calendars, and campaign plans. * Excellent organizational, communication, and client relationship management skills. * Strong attention to detail and the ability to manage multiple priorities effectively. **Preferred Qualifications** * Previous experience working within a digital marketing or advertising agency. * Experience marketing real estate projects or property developers. * Strong understanding of creative strategy and content marketing. * Ability to manage multiple brands, each with distinct objectives and brand voices. * Comfortable working in a fast-paced, deadline-driven environment. **Why Join the Fliixa Agency?** At Fliixa Agency, you'll have the opportunity to work with a dynamic team on exciting real estate and corporate marketing projects while contributing to measurable business growth. We value creativity, accountability, collaboration, and continuous learning. If you meet the above requirements and are ready to make an immediate impact, we encourage you to apply with your CV and any relevant portfolio or campaign examples. Pay: AED5,000.00 - AED8,000.00 per month Experience: * Digital marketing: 2 years (Required) Language: * English (Required) * Arabic (Required) Work Location: In person