General Manager E-Commerce

Job Summary The E-commerce General Manager is responsible for the overall strategy, operations, and profitability of the company's online sales channels. This role owns the end-to-end P&L for e-commerce — driving revenue growth, customer acquisition, conversion optimization, and operational excellence — while leading cross-functional teams across marketing, merchandising, supply chain, and technology. Key Responsibilities Strategy & P&L Ownership * Own the e-commerce P&L, including revenue, margin, and operating expense targets * Develop and execute the annual e-commerce growth strategy and roadmap * Set pricing, promotional, and channel strategies in alignment with overall business goals Operations Management * Oversee daily site operations, order fulfillment, inventory management, and customer service * Manage relationships with logistics, warehousing, and third-party fulfillment partners * Ensure site uptime, performance, and a seamless checkout/payment experience Marketing & Growth * Direct digital marketing efforts (SEO, SEM, paid social, email, affiliate) to drive traffic and conversion * Analyze customer acquisition cost (CAC), lifetime value (LTV), and conversion rate metrics * Lead A/B testing and CRO (conversion rate optimization) initiatives Merchandising & Product * Oversee online product assortment, catalog management, and merchandising strategy * Partner with buying/merchandising teams on inventory planning and seasonal launches * Manage product listings, content quality, and pricing accuracy across platforms Team Leadership * Build, lead, and mentor a cross-functional e-commerce team (marketing, ops, customer experience, tech) * Set performance goals, KPIs, and development plans for direct reports * Foster collaboration between e-commerce and other business units (retail, finance, IT) Technology & Platform Management * Manage the e-commerce platform (e.g., Shopify, Magento, Salesforce Commerce Cloud) and related tech stack * Evaluate and implement new tools for analytics, personalization, and automation * Ensure data security, PCI compliance, and smooth integration with ERP/CRM systems Analytics & Reporting * Track key performance metrics (revenue, traffic, conversion rate, AOV, retention) * Provide regular performance reports and strategic recommendations to senior leadership * Use data-driven insights to guide decision-making across the e-commerce business Qualifications Required: * Bachelor's degree in Business, Marketing, or related field (MBA a plus) * 5–8+ years of experience in e-commerce, digital retail, or online business management * 2+ years in a leadership or management role * Proven track record of driving revenue growth and managing P&L * Strong knowledge of e-commerce platforms, digital marketing, and analytics tools * Experience with tools such as Google Analytics, Shopify/Magento, and CRM/ERP systems Preferred: * Experience in Electronics, Cosmetics and other retail products. * Familiarity with marketplace management (Amazon, noon & other online flatform) * Background in supply chain or logistics coordination * Experience with SEO/SEM, CRO, and marketing automation platforms Key Skills & Competencies * Strategic thinking and business acumen * Strong analytical and data-driven decision-making skills * Leadership and team management * Cross-functional collaboration * Excellent communication and stakeholder management * Adaptability in a fast-paced, evolving digital landscape Interested applicant my send application at [email protected] Pay: AED8,000.00 - AED10,000.00 per month Work Location: In person