Performance & digital Marketing Executive

* Develop, execute, and optimize paid digital marketing campaigns across Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms. * Plan and manage advertising budgets to maximize return on ad spend (ROAS) and achieve business objectives. * Monitor, analyze, and optimize campaign performance using key metrics such as CTR, CPC, CPA, ROAS, and conversion rate. * Conduct audience, keyword, and competitor research to improve campaign targeting and effectiveness. * Create and manage remarketing and customer acquisition campaigns to increase conversions and customer retention. * Perform A/B testing on ad creatives, copy, landing pages, and audiences to continuously improve campaign performance. * Track and measure campaign results using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools. * Collaborate with the creative team to develop high-converting ad creatives, videos, and marketing content. * Optimize landing pages and customer journeys to improve conversion rates and user experience. * Prepare regular performance reports and provide actionable insights and recommendations. * Stay updated on the latest digital marketing trends, platform updates, and industry best practices. * Work closely with the e-commerce and sales teams to support promotional campaigns, product launches, and revenue growth. * Identify new growth opportunities through testing, audience expansion, and emerging advertising channels. * Ensure all campaigns follow brand guidelines and platform advertising policies. * Meet monthly lead generation, sales, and revenue targets through data-driven marketing strategies. Pay: AED4,500.00 - AED5,000.00 per month Work Location: In person