Country Marketing Manager

Job description Job Title : Country Marketing Man Company: Sardar Trading Agencies - Jaguar Range Rover Location: Iraq (Baghdad - Erbil). Job Purpose To lead, develop, and execute the country marketing strategy for JLR brands in Iraq, ensuring alignment with JLR regional and global brand standards and the company’s overall business objectives. The role is responsible for strengthening brand positioning, increasing customer engagement, supporting sales and market performance, managing product launches and integrated marketing campaigns, and delivering a consistent premium customer and brand experience across all marketing channels. Key Responsibilities & Duties Develop and implement the annual Country Marketing Strategy and Marketing Plan in alignment with JLR regional/global direction and the company’s business objectives. Lead marketing activities for the JLR House of Brands, including Range Rover, Defender, Discovery, and Jaguar, ensuring appropriate positioning and consistency for each brand. Develop and manage the annual marketing calendar covering product launches, campaigns, events, digital activities, CRM initiatives, PR, and customer engagement programs. Plan and execute new vehicle and product launches in coordination with JLR regional teams and relevant internal departments. Manage integrated marketing communications across digital, social media, advertising, PR, CRM, events, and other relevant communication channels. Ensure that all marketing communications, campaigns, and materials comply with JLR Corporate Identity, brand guidelines, and required approval processes. Prepare, control, and monitor the annual marketing budget and ensure the effective allocation and utilization of marketing expenditure. Monitor market conditions, customer trends, competitor activities, segment performance, and brand positioning, and provide recommendations to senior management. Work closely with Sales, Aftersales, Customer Experience, and other departments to ensure that marketing activities effectively support commercial objectives. Develop customer acquisition, retention, engagement, and loyalty initiatives and support the effective utilization of CRM. Manage marketing agencies and external suppliers, including advertising, digital, media, PR, and event agencies, ensuring quality and timely delivery. Plan and oversee customer events, experiential marketing activities, sponsorships, and other brand activation programs. Monitor marketing KPIs, campaign performance, lead generation, digital engagement, and return on marketing investment. Prepare regular marketing performance reports, presentations, market analyses, and recommendations for senior management and JLR regional representatives. Maintain regular communication and coordination with JLR regional/importer representatives regarding marketing plans, campaigns, approvals, reporting, and implementation requirements. Ensure that global and regional JLR marketing campaigns are effectively implemented an