Go To Market Manager

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. **Sales** --------- Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. **About the role** ------------------ The Go-to-Market (GTM) Manager drives execution excellence across Middle East Sales Operations ensuring strong coverage, visit productivity and in-store execution. The role enables execution discipline via technology adoption, geo-visibility and execution effectiveness through sharper governance. Working closely with Sales, Business Analytics and IT&D teams, the role focuses on commercial hygiene and process adherence to deliver consistent, high quality GTM performance. **Your responsibilities** ------------------------- GTM Strategy Development * Develop and execute comprehensive GTM strategies * Identify market opportunities and growth initiatives aligned with business objectives Coverage * Expand geo-tagged outlet coverage to improve execution traceability * Institutionalize geo-tagging as a hygiene metric for sales rep deployment and planning * Lead expansion and sustained activation of outlet universe, ensuring optimal reach and depth across markets * Drive monthly ECO (active stores) growth, delivering consistent, market-wise performance improvement * Own beat planning, coverage models and routing effectiveness, dynamically aligned to market potential and outlet productivity for both sales reps and merchandisers Sales Force Automation, Visit Productivity and PJP Adherence * Partner with IT&D on Sales Force Automation (SFA) implementation and compliance * Institutionalize strong field discipline by tracking and governing daily PJP adherence via SFA, embedding productivity benchmarks into frontline routines * Use PJP insights to identify inefficiencies, route overlaps and execution leakage for corrective action * Expand Smart Order implementation and compliance in partnership with IT&D and Sales Commercial Hygiene and GTM Governance * Drive strong commercial hygiene and GTM governance * Continuously identify and act on GTM leakages beyond predefined checklists, ensuring robust execution governance * Ensure delivery of GTM priorities through sharp reporting, insight generation and action trackingTranslate reports into decision cues for sales leaders, enabling faster and more accurate execution corrections Merchandising Operations, In-Store Execution and Visibility * Develop the manning strategies and determine the most effective deployment of merchandising manpower across markets to come up with an efficient cost structure that would align to market’s priorities * Partner with Sales and Merchandising Teams in the implementation and monitoring execution of Retail Performance Standards, considering as well operational factors in ensuring data collection is accurate, standardized and efficient * Coordinate with Trade Marketing in the cascade of monthly/quarterly priorities and activities as well as other executional plans * Collaborate with Trade Marketing and Sales in planning and reviewing Retail Performance Standards and point-of-purchase activities affecting merchandising effectiveness (i.e. OSA, Share-of-Shelf, Secondary Displays, Vision Stores) **The experience we're looking for** ------------------------------------ A successful Go-to-Market Manager is a strategic thinker with strong commercial acumen who can translate business objectives into executable market strategies. They excel at cross-functional collaboration, influence without authority, and leverage data-driven insights to drive revenue growth, accelerate product adoption, and improve customer outcomes. * At least 5 years of proven experience in Go-to-Market, Product Marketing, Business Strategy, Sales Operations, or related roles * Experience leading cross-functional initiatives and product launches * Strong understanding of sales, marketing, and product management disciplines * Experience in technology, software, cloud, telecommunications, or B2B industries preferred Bachelor's degree in Business, Marketing, Economics, Engineering, or related field; MBA preferred