Multi Property Commercial Director

Overview: The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award-winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint. Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction. At The First Group Hospitality, we are dedicated to building long-term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property. Job Description: The Multi Property Commercial Director is responsible for setting, leading and delivering the full commercial strategy for the Marriott Tribute Portfolio hotels within the TFG Hospitality portfolio. Working closely with the Cluster General Manager, hotel leadership teams and above-property/shared-service teams, this role is accountable for commercial growth across rooms, food and beverage, meetings and events, and all relevant ancillary revenue streams. The role has clear accountability for RevPAR, market share, total revenue, profitability-aligned growth, brand-aligned commercial execution and the development of a high-performing commercial culture across the properties. The ideal candidate will be a proven multi-property commercial leader with successful experience in a similar hotel organization and a demonstrated track record of managing multiple hotels before. Sales and Marketing Teams report directly to the Multi Property Commercial Director, ensuring clear ownership of demand generation, brand activation, commercial execution and revenue delivery across the properties. **PORTFOLIO SCOPE** This role will look after the Marriott Tribute Portfolio hotels currently within the TFG Hospitality portfolio: * The First Collection JVC - Marriott Tribute Portfolio * The First Collection Marina - Marriott Tribute Portfolio * The First Collection Business Bay - Marriott Tribute Portfolio * The First Collection Waterfront - Marriott Tribute Portfolio **KEY RESPONSIBILITIES** **Commercial Strategy and Leadership** * Develop, lead and execute the multi property commercial strategy across all hotels, ensuring alignment with ownership objectives, brand standards, annual budgets and hotel business plans. * Act as the senior commercial partner to the Cluster General Manager, providing clear recommendations on business mix, pricing, demand generation, channel strategy and growth opportunities. * Translate objectives into measurable commercial action plans with clear ownership, timelines and performance expectations. * Create a strong commercial culture across the portfolio, ensuring hotel teams understand market opportunities, revenue priorities and their role in driving commercial results. **RevPAR, Total Revenue and Market Share Growth** * Drive RevPAR, ADR, occupancy, market share and total revenue growth across the properties through disciplined commercial planning and execution. * Lead total hotel revenue opportunities across rooms, food and beverage, groups, meetings and events, long-stay, corporate, leisure and ancillary revenue streams. * Work closely with revenue management teams to optimize pricing, inventory controls, restrictions, forecasting, segmentation and channel mix. * Identify demand gaps and growth opportunities by monitoring market trends, competitor activity, city-wide events, source markets and changing customer behavior. * Ensure commercial decisions are profitability-aligned, balancing revenue growth with distribution costs, margin impact and long-term account value. **Sales, Marketing, Distribution and Brand Activation** * Lead the overall sales strategy across key segments including corporate, leisure, groups, MICE, wholesale, consortia, travel trade, OTA and direct channels. * Ensure strategic account management disciplines are in place, including account plans, production reviews, relationship mapping, conversion tracking and measurable action plans. * Oversee commercial input into marketing, PR, digital, e-commerce, CRM, loyalty and promotional campaigns to drive demand and conversion for each hotel. * Maximize the use of Marriott commercial platforms, Tribute Portfolio brand opportunities, distribution systems, loyalty channels and shared-service resources. * Prioritize Brand.com and overall direct business revenue generation, increasing direct booking contribution, improving channel profitability and reducing reliance on third-party