Brand & Digital Marketing Manager

**About the Role** We are seeking a results-driven **Marketing Manager** to lead marketing efforts across our online portfolio, including **ChooseMyRide** (premium bicycles, e-bikes, and cycling gear) and **ChooseMyToys** (toys and outdoor activities). You will own social media presence across both brands, plan and execute paid advertising campaigns (working closely with external agencies/partners where needed), and use data and analytics to continuously improve performance and drive growth. Key Responsibilities **Social Media Management** * Develop and manage content calendars across Instagram, TikTok, Facebook, and other relevant platforms for both ChooseMyRide and ChooseMyToys. * Build and grow an engaged community aligned with each brand's distinct voice. * Localize content and campaigns for the UAE market. **Paid Advertising** * Coordinate with external advertising/agency partners to plan and strategize paid ad campaigns across Meta Ads, Google Ads, and other relevant channels for both brands. * Manage advertising budgets and allocate spend based on performance, jointly with external teams. * Plan discounts, promotions, and events to drive sales, and ensure they are reflected accurately across ad campaigns. * Review A/B test results on ad creatives, copy, and targeting to improve results. **Email & SMS Marketing** * Plan and execute email and SMS campaigns (via Klaviyo or similar) to support product launches, promotions, and customer retention across both stores. * Segment audiences and personalize campaigns based on customer behavior and purchase history. **SEO** * Support ongoing SEO efforts (meta tags, product titles, collections) in coordination with the E-commerce Store Administrator to ensure marketing and storefront content stay aligned across both stores. **Analytics & Reporting** * Track key performance indicators (CTR, CPC, ROAS, CVR, AOV) using Google Analytics, Shopify Analytics, and Meta Business Suite. * Translate data into actionable insights and regular performance reports. * Adjust marketing strategy based on campaign and sales data. **Campaign Coordination** * Align social media, paid ads, and email campaigns with product drops, promotions, and current inventory across both brands. * Coordinate with the e-commerce team to ensure marketing reflects real-time stock and pricing. * Work with designers/photographers to produce ad creatives and social media assets. **Growth Strategy** * Identify new opportunities to grow traffic, engagement, and revenue across the portfolio. * Monitor competitor activity and industry trends in the cycling/e-bike and toys/outdoor spaces. Required Skills & Qualifications **Must Have** * **Experience:** 3-5 years in digital marketing, with hands-on experience managing social media and paid advertising campaigns. * **Platform Proficiency:** Strong working knowledge of Meta Ads Manager, Google Ads, and analytics platforms (Google Analytics, Shopify Analytics, Meta Business Suite). * **E-commerce Acumen:** Solid understanding of digital commerce metrics (CVR, AOV, ROAS, CPC) and how marketing performance ties to sales. * **Content Skills:** Strong copywriting and content creation ability tailored to social platforms. * **Data-Driven Mindset:** Comfortable working with data to make and defend marketing decisions. * **Language:** Fluent English. * **On-Camera Presence:** Fluent English speaker, comfortable appearing on camera for social media video content (reels, product features, brand storytelling, etc.). **Good to Have** * **Industry Knowledge:** Familiarity with the bicycle/e-bike/outdoor-cycling retail industry and/or the toy/outdoor activities retail industry. * **Tools:** Experience with Klaviyo (or similar email/SMS platforms) and TikTok Ads Manager. * **Driving License:** A valid UAE driving license (for occasional store visits, shoots, or events). Compensation & Benefits * **Monthly Salary:** AED 4,500 – 5,000 (All-inclusive: includes basic salary plus allowances for housing, medical, and other benefits). * **Visa & Sponsorship:** Provided by Top Gear General Trading LLC. * **Annual Leave:** 30 calendar days per year. * **Flight Allowance:** AED 750 per year toward a return flight to your home country. * **End of Service:** Gratuity calculated as per UAE labor law. **Location:** In-person at the Top Gear General Trading LLC office, Dubai / Sharjah. **Working Hours:** 9:00 AM to 6:00 PM (includes a 1-hour lunch break). **Workweek:** 6 days a week. Pay: AED4,500.00 - AED5,000.00 per month Work Location: In person