Marketing & Brand Executive

**Job Purpose** We are looking for a creative, ambitious and highly organised Marketing & Brand Executive to take ownership of our marketing activities and help elevate the AER brand. This is a hands-on role combining marketing, content creation, event coordination and brand management. The successful candidate will work both in the office and on project sites, creating engaging content, organizing marketing activities and collaborating closely with our operations and sales teams. **Key Responsibilities** **1. Brand & Content** · Manage AER’s social media presence, particularly LinkedIn. · Coordinate with the existing marketing team and, where applicable, progressively take responsibility for the function internally. · Create engaging social media posts, blogs, case studies and project updates. · Interview engineers and project managers to transform technical projects into compelling marketing content. · Maintain a consistent, professional and recognisable brand image across all platforms. **2. Website & SEO** · Write SEO-focused blogs and website content. · Assist in improving website search rankings and online visibility. · Conduct keyword research and identify opportunities to increase organic reach. · Recommend website improvements and develop new content ideas. **3. Photography & Video** · Organise and manage professional photography and videography for AER projects. · Coordinate project site visits to capture high-quality marketing content. · Build, organise and maintain a professional library of project images and videos. **4. Exhibitions & Events** · Research relevant exhibitions, conferences and industry events throughout the GCC. · Coordinate AER’s participation, including stand design, promotional materials and event logistics. · Maximise lead generation opportunities before, during and after each exhibition or event. **5. Creative Marketing** · Develop fresh and innovative marketing campaigns that differentiate AER from its competitors. · Generate creative guerrilla marketing ideas that increase brand awareness and engagement. · Produce educational, behind-the-scenes and project-based content that showcases AER’s expertise. **6. Brand Management** · Work closely with the Graphic Designer to develop and maintain high-quality marketing materials. · Coordinate the development of brochures, presentations, project profiles, exhibition materials, vehicle branding, signage and promotional merchandise. · Ensure all marketing materials consistently reflect AER’s brand identity and professional standards. **7. Marketing Performance** · Monitor website traffic, SEO performance and social media engagement. · Measure campaign performance and recommend continuous improvements. · Prepare regular reports on key marketing metrics, campaign effectiveness and return on investment (ROI). **Candidate Requirements** · 2–5 years of relevant marketing experience. · Excellent written and spoken English. · Strong social media management and content creation skills. · Basic understanding of SEO and digital marketing. · Highly organised with excellent project coordination skills. · Confident in visiting construction and project sites and interacting with engineers, clients and suppliers. · Creative, proactive and capable of generating and implementing new ideas. · Experience in construction, engineering, industrial or related sectors is advantageous but not essential. **What We’re Looking For** We are looking for someone with energy, enthusiasm and a genuine passion for building brands. The ideal candidate is constantly thinking of new ideas, enjoys creating engaging content, is comfortable visiting project sites, and takes pride in delivering high-quality marketing that reflects the professionalism and expertise of AER. **Key Competencies** · Creativity and innovation · Content creation and storytelling · Social media management · Communication and interpersonal skills · Project and event coordination · Attention to detail · Proactive and self-motivated approach · Ability to work independently and collaboratively Pay: AED5,000.00 - AED10,000.00 per month Work Location: In person